Sugar Confectionery in New Zealand

New Zealand’s sugar confectionery category has returned to positive growth in retail volume terms in 2025 following a modest decline in the previous year. Despite signs of economic recovery in 2025, consumer spending remained cautious due to persistent cost-of-living pressures. However, sugar confectionery has continued to perform well as an affordable indulgence that consumers are still willing to prioritise on within their discretionary budgets. In addition, its broad appeal across age groups...

This Sugar Confectionery in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Boiled Sweets, Chewy Candies, Gummies and Jellies, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Sugar Confectionery, Toffees, Caramels and Nougat.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why Buy this Report?

• Get a detailed picture of the Sugar Confectionery market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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