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Cheese in New Zealand

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    Report

  • 20 Pages
  • September 2023
  • Region: New Zealand
  • Euromonitor International
  • ID: 1607739
Dairy has been one of the industries hardest hit by inflation, with NZ Stats reporting that the basket of milk, cheese and eggs saw a CPI increase of 12% in 2022 compared with 2021. This is amongst the highest increases in CPI for food in New Zealand, being beaten only by fruit and vegetables, which saw an annual CPI increase of 20% in 2022. The value growth in cheese has been driven by price rises, given the extent to which it has been outpacing volume growth in the last 18 months.

The Cheese in New Zealand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs the forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Hard Cheese, Processed Cheese excl Spreadable, Soft Cheese, Spreadable Cheese.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cheese market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Pressures of cost of living and inflation constrain volume growth of cheese
  • Packaged hard cheese dominates, as consumers stick to familiar products
  • Incumbent cheese makers make it difficult for newcomers
PROSPECTS AND OPPORTUNITIES
  • Rise of plant-based diets poses a threat to growth of cheese
  • Brand name and familiarity drive consumers’ choice of cheese
  • Foodservice sales of cheese expected to see consistent growth
CATEGORY DATA
  • Table 1 Sales of Cheese by Category: Volume 2018-2023
  • Table 2 Sales of Cheese by Category: Value 2018-2023
  • Table 3 Sales of Cheese by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Cheese by Category: % Value Growth 2018-2023
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
  • Table 6 Sales of Soft Cheese by Type: % Value 2018-2023
  • Table 7 Sales of Hard Cheese by Type: % Value 2018-2023
  • Table 8 NBO Company Shares of Cheese: % Value 2019-2023
  • Table 9 LBN Brand Shares of Cheese: % Value 2020-2023
  • Table 10 Distribution of Cheese by Format: % Value 2018-2023
  • Table 11 Forecast Sales of Cheese by Category: Volume 2023-2028
  • Table 12 Forecast Sales of Cheese by Category: Value 2023-2028
  • Table 13 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
  • Table 14 Forecast Sales of Cheese by Category: % Value Growth 2023-2028
DAIRY PRODUCTS AND ALTERNATIVES IN NEW ZEALAND
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2023: The big picture
  • Key trends in 2023
  • Competitive landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 15 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
  • Table 16 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
  • Table 17 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
  • Table 18 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
  • Table 19 Penetration of Private Label by Category: % Value 2018-2023
  • Table 20 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
  • Table 21 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
  • Table 22 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources