In 2023, HDPE bottles overtook other plastic jars to become the leading pack type for shoe polish in Turkey, with further share gains expected in unit volume terms over the forecast period. HDPE bottles are seen as providing greater convenience for applying shoe polish directly to the footwear. The squeezable nature of HDPE bottles helps in controlled and easy dispensing of the product. They are also resistant to chemicals, which are commonly found in shoe polish formulations.
The Home Care Packaging in Turkey report offers insight into key trends and developments driving packaging across the category.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Home Care Packaging in Turkey report offers insight into key trends and developments driving packaging across the category.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care Packaging market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGS2023 DEVELOPMENTS
- HDPE bottles overtake other plastic jars to become the leading pack type for shoe polish
- The 1,000ml pack size sees strong growth in dishwashing due to the value it offers
- Blister and strip packs remain the dominant pack type for toilet care due to their convenience
- HDPE bottles expected to gain share in spray/aerosol air fresheners due to their cost-effectiveness
- Eco-friendly trend shaping new product development in laundry care in Turkey
