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Printing in the US - Industry Market Research Report

  • ID: 16710
  • Report
  • February 2020
  • Region: United States
  • 36 pages
  • IBISWorld
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Low on toner: Digital media alternatives and low demand continue to threaten industry revenue

Printing in the US

The Printing industry is in the midst of a decline as digital products and services continue to displace printed materials. The industry's two largest markets, advertising and publishing, have both accelerated their moves online over the five years to 2019, reducing demand for printing. Although improvements in consumer spending and business sentiment have driven growth in advertising spending, which is historically an indicator of demand for print, all of this recent growth has occurred in nonprint channels, particularly the internet. Declining demand and price pressure resulting from excess capacity have forced industry operators to consolidate to maintain profit margins, with the number of industry establishments and employees expected to decline. In addition to consolidating print operations, industry companies have increasingly moved into value-added creative and logistics services to offset declining print demand and provide a one-stop shop that strengthens customer relationships. Industry revenue is expected to fall over the five years to 2024. Substitutes for commercially printed material, such as online media, will continue to adversely affect industry demand. However, there remain some bright spots for the industry. Although industry operators will persistently lose revenue to digital media, the continued value of print advertisements to marketing campaigns will temper the pace of printing's decline.

Companies in the Printing industry primarily print on paper, textile products, metal, glass, plastic and other materials, excluding fabric. Industry operators engage in a variety of printing processes including lithographic, gravure, screen, flexographic, digital and letterpress processes. This industry does not include publishers that also perform printing, nor does it comprise companies that perform prepress or postpress services without traditional printing.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Note: Product cover images may vary from those shown
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ABOUT THIS INDUSTRY
  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources
INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle
PRODUCTS & MARKETS
  • Supply Chain
  • Products & Services
  • Demand Determinants
  • Major Markets
  • International Trade
  • Business Locations
COMPETITIVE LANDSCAPE
  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Basis of Competition
  • Barriers to Entry
  • Industry Globalization
MAJOR COMPANIES

OPERATING CONDITIONS
  • Capital Intensity
  • Technology & Systems
  • Revenue Volatility
  • Regulation & Policy
  • Industry Assistance
KEY STATISTICS
  • Industry Data
  • Annual Change
  • Key Ratios
JARGON & GLOSSARY
Note: Product cover images may vary from those shown
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