Printing in the US - Industry Research Report

Ink stains: Substitutes for commercially printed material will continue to adversely affect demand

Printing is in the midst of a decline as digital products and services continue to displace printed materials. The two largest markets, advertising and publishing, have both accelerated their moves online, reducing demand for printing. Declining corporate profit amid widespread shutdowns due to COVID-19 has decreased overall advertising expenditure. These two trends have reduced print advertising expenditure, which has fallen at a CAGR of 10.7% through the end of 2023. Other products, such as retail catalogs and banking forms, have also experienced low demand due to the increased prevalence of e-commerce and online financial transactions. Printing revenue has fallen at a CAGR of 3.0% to $82.9 billion over the past five years as a result. Low business activity amid COVID-19 led revenue to decline 9.3% in 2020; revenue will decrease 3.4% in 2023 alone.

Companies in the Printing industry primarily print on paper, textile products, metal, glass, plastic and other materials, excluding fabric. Industry operators engage in a variety of printing processes including lithographic, gravure, screen, flexographic, digital and letterpress processes. This industry does not include publishers that also perform printing, nor does it comprise companies that perform prepress or postpress services without traditional printing.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.