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Herbal/Traditional Products in Georgia

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    Report

  • 21 Pages
  • September 2025
  • Region: Georgia
  • Euromonitor International
  • ID: 1801652
Sales of herbal/traditional products are remaining positive in Georgia in 2025. Georgian folk medicine has a long and storied history, blending principles from both Eastern and Western medical traditions due to its unique geographical location. Georgia's diverse plant life, particularly in regions like the Western Lesser Caucasus, has fostered extensive ethnobotanical knowledge regarding medicinal plants. Studies have documented hundreds of native wild plant species used traditionally.

The Herbal/Traditional Products in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Herbal/Traditional Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Herbal/traditional products benefit from the long history of natural remedies in the country
  • Tbilkhimpharm maintains lead thanks to strong position in herbal/traditional sleeping aids
  • Pharmacies remain strong for sales, while e-commerce offers convenience
PROSPECTS AND OPPORTUNITIES
  • Positive sales will continue, driven by a cultural affinity for natural remedies and growing health trends
  • Herbal/non-herbal mixed products may pose rising competition to purely herbal products
  • Health and wellbeing trends will continue to underpin baseline demand
CATEGORY DATA
  • Table 1 Sales of Herbal/Traditional Products: Value 2020-2025
  • Table 2 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
  • Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
  • Table 5 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
  • Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
CONSUMER HEALTH IN GEORGIA
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 13 Penetration of Private Label by Category: % Value 2020-2025
  • Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources