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Home Laundry Appliances in Germany

  • ID: 1801653
  • Report
  • February 2021
  • Region: Germany
  • 42 pages
  • Euromonitor International
In 2020 home laundry appliances was among the categories negatively affected as financial uncertainty arising from COVID-19 led German households to postpone big-ticket purchases, particularly during the first half of the year.

The Home Laundry Appliances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Automatic Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Laundry Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Sales slump despite increased hygiene concerns related to laundry
  • Automatic washer dryers is the only category to expand in volume terms
  • BSH maintains comfortable overall lead as Miele steps up in washer dryers
RECOVERY AND OPPORTUNITIES
  • Slow recovery will be led by automatic washer dryers
  • Consumers expected to favour more sustainable, compact and connected models
  • After-sales services will become more essential with the rise of e-commerce
CATEGORY DATA
  • Table 1 Sales of Home Laundry Appliances by Category: Volume 2015-2020
  • Table 2 Sales of Home Laundry Appliances by Category: Value 2015-2020
  • Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
  • Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
  • Table 6 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
  • Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
  • Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
  • Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
  • Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
  • Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
  • Table 12 Production of Home Laundry Appliances: Total Volume 2015-2020
  • Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
  • Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
  • Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
  • Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on consumer appliances
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer appliances?
MARKET INDICATORS
  • Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
  • Table 18 Replacement Cycles of Consumer Appliances by Category 2015-2020
  • Table 19 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
  • Table 20 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
  • Table 21 Sales of Consumer Appliances by Category: Volume 2015-2020
  • Table 22 Sales of Consumer Appliances by Category: Value 2015-2020
  • Table 23 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
  • Table 24 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
  • Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
  • Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
  • Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
  • Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
  • Table 29 Sales of Small Appliances by Category: Volume 2015-2020
  • Table 30 Sales of Small Appliances by Category: Value 2015-2020
  • Table 31 Sales of Small Appliances by Category: % Volume Growth 2015-2020
  • Table 32 Sales of Small Appliances by Category: % Value Growth 2015-2020
  • Table 33 NBO Company Shares of Major Appliances: % Volume 2016-2020
  • Table 34 LBN Brand Shares of Major Appliances: % Volume 2017-2020
  • Table 35 NBO Company Shares of Small Appliances: % Volume 2016-2020
  • Table 36 LBN Brand Shares of Small Appliances: % Volume 2017-2020
  • Table 37 Distribution of Major Appliances by Format: % Volume 2015-2020
  • Table 38 Distribution of Small Appliances by Format: % Volume 2015-2020
  • Table 39 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
  • Table 40 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
  • Table 41 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
  • Table 42 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
  • Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
  • Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
  • Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
  • Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
  • Table 47 Forecast Sales of Small Appliances by Category: Volume 2020-2025
  • Table 48 Forecast Sales of Small Appliances by Category: Value 2020-2025
  • Table 49 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
  • Table 50 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES
  • Summary 1 Research Sources
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