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Sports Nutrition in Vietnam

  • ID: 1801688
  • Report
  • October 2019
  • Region: Vietnam
  • 18 pages
  • Euromonitor International
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Participation in sports and fitness regimes continues to be a strong trend in Vietnam. Largely as a result of the rise of social media and increasing standards of living, Vietnamese consumers are determined to focus on maintaining and improving their health, strength and overall physical appearance. This has led to a strong increase in the number of gyms in large cities like Hanoi and Ho Chi Minh, with fitness thus having become a lifestyle trend among younger generations.

The Sports Nutrition in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sports Nutrition market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Sports Nutrition in Vietnam

List of Contents and Tables

Headlines
Prospects
Sports Nutrition Increasingly Appeals To Sports and Fitness Aficionados Determined To Improve Their Health, Strength and Overall Physical Appearance
Widely Available With Known Benefits, Sports Protein Powder Remains the Only Category of Sports Nutrition With Notable Presence in Vietnam
Low Demand and High Pricing Account for Why the Category Remains Relatively Small
Competitive Landscape
International Brands on and Muscletech, the Most Known and Best Distributed Sports Nutrition Brands, Account for Nearly Two Thirds of the Sales
Major Consumer Health Player Herbalife Steps Into the Arena With Herbalife 24
Distribution Is So Far Limited To Variety Stores and Other Non-grocery Retailers Like Gyms in Urban Areas, But Internet Retailing Keeps Gaining Traction
Category Data
Table 1 Sales of Sports Nutrition by Category: Value 2014-2019
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sports Nutrition: % Value 2015-2019
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Executive Summary
Strong Economy and Stronger Demand Boost Value Growth of Consumer Healthcare in Vietnam by Higher Double Digits in 2019
Newly Adopted Government Regulations, Restrictions and Inspections Disrupts the Stability of Dietary Supplements
Domestic Players Stand Out Among the Many Leading International Players Due To Their Command of Herbal/traditional Products, the Largest Healthcare Category
in Thriving Economy With Widening Distribution, All Channels Perform Well, With Direct Selling and Internet Retailing Largely Generating the Highest Growth
Driven by Recurring and Ongoing Factors, Consumer Healthcare Is Set To Post Higher Value Growth Over the Forecast Period
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019
Market Data
Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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