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Alcoholic Drinks Packaging in Japan

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    Report

  • 9 Pages
  • October 2025
  • Region: Japan
  • Euromonitor International
  • ID: 1801709
In 2024, Japan recorded a 1% decline in total alcoholic drinks packaging unit volumes, reflecting broader changes in consumer behaviour and regulatory conditions. Key categories such as beer, wine and spirits, which historically drove packaging demand, saw weakened sales due to several interrelated factors.

This Alcoholic Drinks Packaging in Japan report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks Packaging market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS

2024 DEVELOPMENTS
  • Liquor tax reforms and weakening alcohol demand lead to a decline in packaging unit volumes
  • Metal beverage cans preferred over glass bottles due to convenience and affordability
  • Gekkeikan and Masamune merge functionality and cultural storytelling with innovative packaging solutions
PROSPECTS AND OPPORTUNITIES
  • Packaging volumes expected to fall as ageing population shows declining demand for alcoholic drinks
  • Glass bottles are expected to lose popularity as preferences move towards metal cans for on-the-go consumption
DISCLAIMER