In 2024, Japan’s home care packaging volumes continued to decline, falling by 1%, extending a multi-year trend. This downward trajectory is attributed to the country’s mature refill culture, regulatory pressure and evolving consumer preferences. Japan’s refill market is among the most advanced globally, with Kao Corp leading the way in this area - by 2023, refill pouches were accounting for 80% of its detergent, cleaning and body care sales.
This Home Care Packaging in Japan report offers insight into key trends and developments driving packaging across the category.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Home Care Packaging in Japan report offers insight into key trends and developments driving packaging across the category.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care Packaging market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGS2024 DEVELOPMENTS
- Refill culture and resource efficiency shape Japan’s 2024 home care packaging trends
- Bio-PET bottles could transform sustainable packaging
- Japan leads in eco-friendly packaging with paper pouches and bio-PET bottles
- Expected decline in packaging volumes driven by sustainability trends
- Shift towards PET bottles is expected in Japanese home care packaging
