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Bath and Shower in the US

  • ID: 1819845
  • Report
  • April 2021
  • Region: United States
  • 31 pages
  • Euromonitor International
Of the many alterations in consumer spending caused by COVID-19, the rapid surge in demand for preventative health and hygiene products stands out within consumer packaged goods. While products such as hand soaps and hand sanitisers saw a spike in growth to historic levels, similar hygiene products within bath and shower such as body wash/shower gels and intimate washes experienced a strong year as well.

The Bath and Shower in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bath and Shower market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
BATH AND SHOWER IN THE US

KEY DATA FINDINGS

2020 IMPACT
  • Preventative health measures result in explosive growth for hygiene products
  • Hand sanitisers sees rapid expansion of brands
  • Home seclusion leads to more consumer experimentation with bath additives
RECOVERY AND OPPORTUNITIES
  • Continued demand for hygiene products likely moving into the forecast period
  • E-commerce expands in bath and shower
  • Specialist channels’ resurgence following poor year
CATEGORY DATA
  • Table 1 Sales of Bath and Shower by Category: Value 2015-2020
  • Table 2 Sales of Bath and Shower by Category: % Value Growth 2015-2020
  • Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
  • Table 4 NBO Company Shares of Bath and Shower: % Value 2016-2020
  • Table 5 LBN Brand Shares of Bath and Shower: % Value 2017-2020
  • Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2017-2020
  • Table 7 Forecast Sales of Bath and Shower by Category: Value 2020-2025
  • Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2020-2025
  • Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2020-2025
BEAUTY AND PERSONAL CARE IN THE US

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?
  • Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
  • Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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