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Email Marketing - Global Market Trajectory & Analytics

  • ID: 1824106
  • Report
  • April 2021
  • Region: Global
  • Global Industry Analysts, Inc

FEATURED COMPANIES

  • AWeber Communications
  • Campaign Monitor
  • Emma
  • iContact, LLC
  • Salesforce.com, Inc.
  • StreamSend
Global Email Marketing Market to Reach $17.9 Billion by 2027

Amid the COVID-19 crisis, the global market for Email Marketing estimated at US$7.5 Billion in the year 2020, is projected to reach a revised size of US$17.9 Billion by 2027, growing at a CAGR of 13.3% over the period 2020-2027.



The U.S. Market is Estimated at $2 Billion, While China is Forecast to Grow at 17.4% CAGR

The Email Marketing market in the U.S. is estimated at US$2 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$4 Billion by the year 2027 trailing a CAGR of 17.4% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 9.4% and 11.7% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 10.5% CAGR.

Select Competitors (Total 126 Featured):
  • AWeber Communications
  • BlueVenn
  • Bronto Software
  • Campaign Monitor
  • Constant Contact, Inc.
  • Emailcenter UK Limited
  • Emma
  • Epsilon Data Management, LLC
  • GetResponse
  • IBM Corp.
  • iContact, LLC
  • j2 Global, Inc.
  • Lucini&Lucini Communications
  • Pinpointe On-Demand, Inc.
  • Salesforce.com, Inc.
  • Selligent Marketing Cloud
  • SimplyCast.com
  • StreamSend
  • Teradata Corp.
  • Topica, Inc.
  • VerticalResponse, Inc.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • AWeber Communications
  • Campaign Monitor
  • Emma
  • iContact, LLC
  • Salesforce.com, Inc.
  • StreamSend
I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • A Prelude
  • Recent Market Activity
  • Market Dynamics
  • Outlook
  • Email Marketing Budgeting
  • Email Marketing Capabilities - Evaluation and Tracking
  • The Budgets Expand Post Financial Crisis - A Flashback
  • Opportunities in Cloud Business Email Market
  • Increasing implementation of Cloud Email Solutions with AI
  • Factors Influencing Industry Prospects
  • Cost Advantage and Campaign Tracking
  • Data Integration
  • Ad-Supported Newsletter Spending
  • Improvements in IM and Email Technology
  • Customer Relationship Management
  • Integrated Campaigns
  • Newsletter
  • Internet Direct Mail
  • Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
  • AWeber Communications (USA)
  • BlueVenn (USA)
  • Bronto Software (USA)
  • Campaign Monitor (Australia)
  • Constant Contact, Inc. (USA)
  • Emailcenter UK Limited (UK)
  • Emma (USA)
  • Epsilon Data Management, LLC (USA)
  • GetResponse (Poland)
  • IBM Corporation (USA)
  • iContact, LLC (USA)
  • j2 Global, Inc. (USA)
  • Lucini&Lucini Communications (Italy)
  • MailChimp (USA)
  • Pinpointe On-Demand, Inc. (USA)
  • Redial (USA)
  • Salesforce.com, Inc. (USA)
  • Selligent Marketing Cloud (Belgium)
  • SimplyCast.com (Canada)
  • StreamSend (USA)
  • Teradata Corporation (USA)
  • Topica, Inc. (USA)
  • VerticalResponse, Inc. (USA)
3. MARKET TRENDS & DRIVERS
  • Key Factors Driving Growth
  • Evolution and Future Prospects of Email Marketing
  • Proliferation of Internet Economy: A Fundamental Growth Driver
  • Creative & Responsive Design in Vogue - Content Gains Prominence
  • Android Remains Key Focus Area in Mobile Email Marketing
  • Soaring Popularity of E-commerce and M-commerce Mediums to Drive Growth for Email Marketing
  • Prolific Growth in M-Commerce Reinforces Business Case for Promotional Email Marketing
  • Rise of Permission Based Opt-in Email Marketing Programs Encourage Consumer Confidence
  • Emails Emerge as a Cornerstone of Customer Retention and Acquisition Strategy
  • Tailored Marketing Emails for Smarter Customer Engagement
  • Behavioral Targeting - An Out-of-Box Service
  • Shift towards Relevant Messaging
  • Increasing Move towards Adoption of Automation
  • Growing Frequency of Email Marketing
  • Social Media Interactions - An Unstructured Wealth of Information
  • Marketing Budgets Moving Online
  • Group Commerce - A New Trend in Email Marketing
  • Growing Usage of Integrated Marketing Programs
  • Focus on List Hygiene Factors
  • Video Email Marketing Riding the Popularity Wave
  • Other Trends
  • Market Restraints
  • Critical Elements of Email Marketing
  • Marketers yet to Leverage Email Marketing to the Fullest
  • More to Email Marketing than Just Sales Increase
  • Email Marketing and Brand Loyalty
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Current & Future Analysis for Email Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 2: World Historic Review for Email Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • Table 3: World 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2012, 2020 & 2027
III. MARKET ANALYSIS
  • UNITED STATES
  • Table 4: USA Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 5: USA Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • CANADA
  • Table 6: Canada Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 7: Canada Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • JAPAN
  • Table 8: Japan Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 9: Japan Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • CHINA
  • Table 10: China Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 11: China Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • EUROPE
  • Table 12: Europe Current & Future Analysis for Email Marketing by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 13: Europe Historic Review for Email Marketing by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • Table 14: Europe 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2012, 2020 & 2027
  • FRANCE
  • Table 15: France Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 16: France Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • GERMANY
  • Table 17: Germany Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 18: Germany Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • ITALY
  • Table 19: Italy Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 20: Italy Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • UNITED KINGDOM
  • Table 21: UK Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 22: UK Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • SPAIN
  • Table 23: Spain Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 24: Spain Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • RUSSIA
  • Table 25: Russia Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 26: Russia Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • REST OF EUROPE
  • Table 27: Rest of Europe Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 28: Rest of Europe Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • ASIA-PACIFIC
  • Table 29: Asia-Pacific Current & Future Analysis for Email Marketing by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 30: Asia-Pacific Historic Review for Email Marketing by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • Table 31: Asia-Pacific 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2012, 2020 & 2027
  • AUSTRALIA
  • Table 32: Australia Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 33: Australia Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • INDIA
  • Table 34: India Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 35: India Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • SOUTH KOREA
  • Table 36: South Korea Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 37: South Korea Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • REST OF ASIA-PACIFIC
  • Table 38: Rest of Asia-Pacific Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 39: Rest of Asia-Pacific Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • LATIN AMERICA
  • Table 40: Latin America Current & Future Analysis for Email Marketing by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 41: Latin America Historic Review for Email Marketing by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • Table 42: Latin America 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2012, 2020 & 2027
  • ARGENTINA
  • Table 43: Argentina Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 44: Argentina Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • BRAZIL
  • Table 45: Brazil Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 46: Brazil Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • MEXICO
  • Table 47: Mexico Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 48: Mexico Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • REST OF LATIN AMERICA
  • Table 49: Rest of Latin America Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 50: Rest of Latin America Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • MIDDLE EAST
  • Table 51: Middle East Current & Future Analysis for Email Marketing by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 52: Middle East Historic Review for Email Marketing by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • Table 53: Middle East 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2012, 2020 & 2027
  • IRAN
  • Table 54: Iran Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 55: Iran Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • ISRAEL
  • Table 56: Israel Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 57: Israel Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • SAUDI ARABIA
  • Table 58: Saudi Arabia Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 59: Saudi Arabia Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • UNITED ARAB EMIRATES
  • Table 60: UAE Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 61: UAE Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • REST OF MIDDLE EAST
  • Table 62: Rest of Middle East Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 63: Rest of Middle East Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • AFRICA
  • Table 64: Africa Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 65: Africa Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
IV. COMPETITION
  • Total Companies Profiled: 126
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • AWeber Communications
  • BlueVenn
  • Bronto Software
  • Campaign Monitor
  • Constant Contact, Inc.
  • Emailcenter UK Limited
  • Emma
  • Epsilon Data Management, LLC
  • GetResponse
  • IBM Corp.
  • iContact, LLC
  • j2 Global, Inc.
  • Lucini&Lucini Communications
  • Pinpointe On-Demand, Inc.
  • Salesforce.com, Inc.
  • Selligent Marketing Cloud
  • SimplyCast.com
  • StreamSend
  • Teradata Corp.
  • Topica, Inc.
  • VerticalResponse, Inc.
Note: Product cover images may vary from those shown
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