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Email Marketing - Global Market Trajectory & Analytics

  • ID: 1824106
  • Report
  • July 2020
  • Region: Global
  • 222 Pages
  • Global Industry Analysts, Inc

FEATURED COMPANIES

  • BlueVenn (USA)
  • Emma (USA)
  • IBM Corporation (USA)
  • j2 Global, Inc. (USA)
  • Redial (USA)
  • StreamSend (USA)
  • MORE
Global Email Marketing Market to Reach $17.9 Billion by 2027

Amid the COVID-19 crisis, the global market for Email Marketing estimated at US$7.5 Billion in the year 2020, is projected to reach a revised size of US$17.9 Billion by 2027, growing at a CAGR of 13.3% over the period 2020-2027.

The U.S. Market is Estimated at $2 Billion, While China is Forecast to Grow at 17.4% CAGR

The Email Marketing market in the U.S. is estimated at US$2 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$4 Billion by the year 2027 trailing a CAGR of 17.4% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 9.4% and 11.7% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 10.5% CAGR.We bring years of research experience to this 15th edition of our report. The 222-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others:
  • AWeber Communications
  • BlueVenn
  • Bronto Software
  • Campaign Monitor
  • Constant Contact, Inc.
  • Emailcenter UK Limited
  • Emma
  • Epsilon Data Management, LLC
  • GetResponse
  • IBM Corp.
  • iContact, LLC
  • j2 Global, Inc.
  • Lucini&Lucini Communications
  • Pinpointe On-Demand, Inc.
  • Salesforce.com, Inc.
  • Selligent Marketing Cloud
  • SimplyCast.com
  • StreamSend
  • Teradata Corp.
  • Topica, Inc.
  • VerticalResponse, Inc.

The global analysis and forecast periods covered within the report are 2020-2027 (Current & Future Analysis) and 2012-2019 (Historic Review). Research estimates are provided for 2020, while research projections cover the period 2021-2027.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • BlueVenn (USA)
  • Emma (USA)
  • IBM Corporation (USA)
  • j2 Global, Inc. (USA)
  • Redial (USA)
  • StreamSend (USA)
  • MORE

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

A Prelude

Recent Market Activity

Market Dynamics

Outlook

Email Marketing Budgeting

Email Marketing Capabilities - Evaluation and Tracking

The Budgets Expand Post Financial Crisis - A Flashback

Opportunities in Cloud Business Email Market

Increasing implementation of Cloud Email Solutions with AI

Factors Influencing Industry Prospects

Cost Advantage and Campaign Tracking

Data Integration

Ad-Supported Newsletter Spending

Improvements in IM and Email Technology

Customer Relationship Management

Integrated Campaigns

Newsletter

Internet Direct Mail

Global Competitor Market Shares

Email Marketing Competitor Market Share Scenario Worldwide (in %): 2018 & 2029

Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

AWeber Communications (USA)

BlueVenn (USA)

Bronto Software (USA)

Campaign Monitor (Australia)

Constant Contact, Inc. (USA)

Emailcenter UK Limited (UK)

Emma (USA)

Epsilon Data Management, LLC (USA)

GetResponse (Poland)

IBM Corporation (USA)

iContact, LLC (USA)

j2 Global, Inc. (USA)

Lucini&Lucini Communications (Italy)

MailChimp (USA)

Pinpointe On-Demand, Inc. (USA)

Redial (USA)

Salesforce.com, Inc. (USA)

Selligent Marketing Cloud (Belgium)

SimplyCast.com (Canada)

StreamSend (USA)

Teradata Corporation (USA)

Topica, Inc. (USA)

VerticalResponse, Inc. (USA)

3. MARKET TRENDS & DRIVERS

Key Factors Driving Growth

Evolution and Future Prospects of Email Marketing

Proliferation of Internet Economy: A Fundamental Growth Driver

Creative & Responsive Design in Vogue - Content Gains Prominence

Android Remains Key Focus Area in Mobile Email Marketing

Soaring Popularity of E-commerce and M-commerce Mediums to Drive Growth for Email Marketing

Prolific Growth in M-Commerce Reinforces Business Case for Promotional Email Marketing

Rise of Permission Based Opt-in Email Marketing Programs Encourage Consumer Confidence

Emails Emerge as a Cornerstone of Customer Retention and Acquisition Strategy

Tailored Marketing Emails for Smarter Customer Engagement

Behavioral Targeting - An Out-of-Box Service

Shift towards Relevant Messaging

Increasing Move towards Adoption of Automation

Growing Frequency of Email Marketing

Social Media Interactions - An Unstructured Wealth of Information

Marketing Budgets Moving Online

Group Commerce - A New Trend in Email Marketing

Growing Usage of Integrated Marketing Programs

Focus on List Hygiene Factors

Video Email Marketing Riding the Popularity Wave

Other Trends

Market Restraints

Critical Elements of Email Marketing

Marketers yet to Leverage Email Marketing to the Fullest

More to Email Marketing than Just Sales Increase

Email Marketing and Brand Loyalty

4. GLOBAL MARKET PERSPECTIVE

TABLE 1: Email Marketing Global Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
TABLE 2: Email Marketing Global Retrospective Market Scenario in US$ Million by Region/Country: 2012-2019
TABLE 3: Email Marketing Market Share Shift across Key Geographies Worldwide: 2012 VS 2020 VS 2027

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES

Market Facts & Figures

Market Analytics
TABLE 4: United States Email Marketing Market Estimates and Projections in US$ Million: 2020 to 2027
TABLE 5: Email Marketing Market in the United States: A Historic Review in US$ Million for 2012-2019

CANADA

TABLE 6: Canadian Email Marketing Market Estimates and Forecasts in US$ Million: 2020 to 2027
TABLE 7: Canadian Email Marketing Historic Market Review in US$ Million: 2012-2019

JAPAN

TABLE 8: Japanese Market for Email Marketing: Annual Sales Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 9: Email Marketing Market in Japan: Historic Sales Analysis in US$ Million for the Period 2012-2019

CHINA

TABLE 10: Chinese Email Marketing Market Growth Prospects in US$ Million for the Period 2020-2027
TABLE 11: Email Marketing Historic Market Analysis in China in US$ Million: 2012-2019

EUROPE

Market Facts & Figures

Market Analytics
TABLE 12: European Email Marketing Market Demand Scenario in US$ Million by Region/Country: 2020-2027
TABLE 13: Email Marketing Market in Europe: A Historic Market Perspective in US$ Million by Region/Country for the Period 2012-2019
TABLE 14: European Email Marketing Market Share Shift by Region/Country: 2012 VS 2020 VS 2027

FRANCE

TABLE 15: Email Marketing Market in France: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 16: French Email Marketing Historic Market Scenario in US$ Million: 2012-2019

GERMANY

TABLE 17: Email Marketing Market in Germany: Recent Past, Current and Future Analysis in US$ Million for the Period 2020-2027
TABLE 18: German Email Marketing Historic Market Analysis in US$ Million: 2012-2019

ITALY

TABLE 19: Italian Email Marketing Market Growth Prospects in US$ Million for the Period 2020-2027
TABLE 20: Email Marketing Historic Market Analysis in Italy in US$ Million: 2012-2019

UNITED KINGDOM

TABLE 21: United Kingdom Market for Email Marketing: Annual Sales Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 22: Email Marketing Market in the United Kingdom: Historic Sales Analysis in US$ Million for the Period 2012-2019

SPAIN

TABLE 23: Spanish Email Marketing Market Estimates and Forecasts in US$ Million: 2020 to 2027
TABLE 24: Spanish Email Marketing Historic Market Review in US$ Million: 2012-2019

RUSSIA

TABLE 25: Russian Email Marketing Market Estimates and Projections in US$ Million: 2020 to 2027
TABLE 26: Email Marketing Market in Russia: A Historic Review in US$ Million for 2012-2019

REST OF EUROPE

TABLE 27: Rest of Europe Email Marketing Market Estimates and Forecasts in US$ Million: 2020-2027
TABLE 28: Email Marketing Market in Rest of Europe in US$ Million: A Historic Review for the Period 2012-2019

ASIA-PACIFIC

TABLE 29: Asia-Pacific Email Marketing Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
TABLE 30: Email Marketing Market in Asia-Pacific: Historic Market Analysis in US$ Million by Region/Country for the Period 2012-2019
TABLE 31: Asia-Pacific Email Marketing Market Share Analysis by Region/Country: 2012 VS 2020 VS 2027

AUSTRALIA

TABLE 32: Email Marketing Market in Australia: Recent Past, Current and Future Analysis in US$ Million for the Period 2020-2027
TABLE 33: Australian Email Marketing Historic Market Analysis in US$ Million: 2012-2019

INDIA

TABLE 34: Indian Email Marketing Market Estimates and Forecasts in US$ Million: 2020 to 2027
TABLE 35: Indian Email Marketing Historic Market Review in US$ Million: 2012-2019

SOUTH KOREA

TABLE 36: Email Marketing Market in South Korea: Recent Past, Current and Future Analysis in US$ Million for the Period 2020-2027
TABLE 37: South Korean Email Marketing Historic Market Analysis in US$ Million: 2012-2019

REST OF ASIA-PACIFIC

TABLE 38: Rest of Asia-Pacific Market for Email Marketing: Annual Sales Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 39: Email Marketing Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Million for the Period 2012-2019

LATIN AMERICA

TABLE 40: Latin American Email Marketing Market Trends by Region/Country in US$ Million: 2020-2027
TABLE 41: Email Marketing Market in Latin America in US$ Million by Region/Country: A Historic Perspective for the Period 2012-2019
TABLE 42: Latin American Email Marketing Market Percentage Breakdown of Sales by Region/Country: 2012, 2020, and 2027

ARGENTINA

TABLE 43: Argentinean Email Marketing Market Estimates and Forecasts in US$ Million: 2020-2027
TABLE 44: Email Marketing Market in Argentina in US$ Million: A Historic Review for the Period 2012-2019

BRAZIL

TABLE 45: Email Marketing Market in Brazil: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 46: Brazilian Email Marketing Historic Market Scenario in US$ Million: 2012-2019

MEXICO

TABLE 47: Email Marketing Market in Mexico: Recent Past, Current and Future Analysis in US$ Million for the Period 2020-2027
TABLE 48: Mexican Email Marketing Historic Market Analysis in US$ Million: 2012-2019

REST OF LATIN AMERICA

TABLE 49: Rest of Latin America Email Marketing Market Estimates and Projections in US$ Million: 2020 to 2027
TABLE 50: Email Marketing Market in Rest of Latin America: A Historic Review in US$ Million for 2012-2019

MIDDLE EAST

TABLE 51: The Middle East Email Marketing Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
TABLE 52: Email Marketing Market in the Middle East by Region/Country in US$ Million: 2012-2019
TABLE 53: The Middle East Email Marketing Market Share Breakdown by Region/Country: 2012, 2020, and 2027

IRAN

TABLE 54: Iranian Market for Email Marketing: Annual Sales Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 55: Email Marketing Market in Iran: Historic Sales Analysis in US$ Million for the Period 2012-2019

ISRAEL

TABLE 56: Israeli Email Marketing Market Estimates and Forecasts in US$ Million: 2020-2027
TABLE 57: Email Marketing Market in Israel in US$ Million: A Historic Review for the Period 2012-2019

SAUDI ARABIA

TABLE 58: Saudi Arabian Email Marketing Market Growth Prospects in US$ Million for the Period 2020-2027
TABLE 59: Email Marketing Historic Market Analysis in Saudi Arabia in US$ Million: 2012-2019

UNITED ARAB EMIRATES

TABLE 60: Email Marketing Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Million for the Period 2020-2027
TABLE 61: United Arab Emirates Email Marketing Historic Market Analysis in US$ Million: 2012-2019

REST OF MIDDLE EAST

TABLE 62: Email Marketing Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Million for the Period 2020-2027
TABLE 63: Rest of Middle East Email Marketing Historic Market Analysis in US$ Million: 2012-2019

AFRICA

TABLE 64: African Email Marketing Market Estimates and Projections in US$ Million: 2020 to 2027
TABLE 65: Email Marketing Market in Africa: A Historic Review in US$ Million for 2012-2019

IV. COMPETITION

Total Companies Profiled: 126

Note: Product cover images may vary from those shown
  • AWeber Communications (USA)
  • BlueVenn (USA)
  • Bronto Software (USA)
  • Campaign Monitor (Australia)
  • Constant Contact, Inc. (USA)
  • Emailcenter UK Limited (UK)
  • Emma (USA)
  • Epsilon Data Management, LLC (USA)
  • GetResponse (Poland)
  • IBM Corporation (USA)
  • iContact, LLC (USA)
  • j2 Global, Inc. (USA)
  • Lucini&Lucini Communications (Italy)
  • MailChimp (USA)
  • Pinpointe On-Demand, Inc. (USA)
  • Redial (USA)
  • Salesforce.com, Inc. (USA)
  • Selligent Marketing Cloud (Belgium)
  • SimplyCast.com (Canada)
  • StreamSend (USA)
  • Teradata Corporation (USA)
  • Topica, Inc. (USA)
  • VerticalResponse, Inc. (USA)
Note: Product cover images may vary from those shown
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