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Email Marketing - Global Market Trajectory & Analytics

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    Report

  • April 2021
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 1824106
Global Email Marketing Market to Reach $17.9 Billion by 2027

Amid the COVID-19 crisis, the global market for Email Marketing estimated at US$7.5 Billion in the year 2020, is projected to reach a revised size of US$17.9 Billion by 2027, growing at a CAGR of 13.3% over the period 2020-2027.





The U.S. Market is Estimated at $2 Billion, While China is Forecast to Grow at 17.4% CAGR

The Email Marketing market in the U.S. is estimated at US$2 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$4 Billion by the year 2027 trailing a CAGR of 17.4% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 9.4% and 11.7% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 10.5% CAGR.

Select Competitors (Total 126 Featured):
  • AWeber Communications
  • BlueVenn
  • Bronto Software
  • Campaign Monitor
  • Constant Contact, Inc.
  • Emailcenter UK Limited
  • Emma
  • Epsilon Data Management, LLC
  • GetResponse
  • IBM Corp.
  • iContact, LLC
  • j2 Global, Inc.
  • Lucini&Lucini Communications
  • Pinpointe On-Demand, Inc.
  • Salesforce.com, Inc.
  • Selligent Marketing Cloud
  • SimplyCast.com
  • StreamSend
  • Teradata Corp.
  • Topica, Inc.
  • VerticalResponse, Inc.
Frequently Asked Questions about the Global Market for Email Marketing

What is the estimated value of the Global Market for Email Marketing?

The Global Market for Email Marketing was estimated to be valued at $7.5 Billion in 2020.

What is the growth rate of the Global Market for Email Marketing?

The growth rate of the Global Market for Email Marketing is 13.2%, with an estimated value of $17.9 Billion by 2027.

What is the forecasted size of the Global Market for Email Marketing?

The Global Market for Email Marketing is estimated to be worth $17.9 Billion by 2027.

Who are the key companies in the Global Market for Email Marketing?

Key companies in the Global Market for Email Marketing include AWeber Communications, BlueVenn, Bronto Software, Campaign Monitor, Constant Contact, Inc., Emailcenter UK Limited, Emma, Epsilon Data Management, LLC and IBM Corp..

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • A Prelude
  • Recent Market Activity
  • Market Dynamics
  • Outlook
  • Email Marketing Budgeting
  • Email Marketing Capabilities - Evaluation and Tracking
  • The Budgets Expand Post Financial Crisis - A Flashback
  • Opportunities in Cloud Business Email Market
  • Increasing implementation of Cloud Email Solutions with AI
  • Factors Influencing Industry Prospects
  • Cost Advantage and Campaign Tracking
  • Data Integration
  • Ad-Supported Newsletter Spending
  • Improvements in IM and Email Technology
  • Customer Relationship Management
  • Integrated Campaigns
  • Newsletter
  • Internet Direct Mail
  • Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS
  • AWeber Communications (USA)
  • BlueVenn (USA)
  • Bronto Software (USA)
  • Campaign Monitor (Australia)
  • Constant Contact, Inc. (USA)
  • Emailcenter UK Limited (UK)
  • Emma (USA)
  • Epsilon Data Management, LLC (USA)
  • GetResponse (Poland)
  • IBM Corporation (USA)
  • iContact, LLC (USA)
  • j2 Global, Inc. (USA)
  • Lucini&Lucini Communications (Italy)
  • MailChimp (USA)
  • Pinpointe On-Demand, Inc. (USA)
  • Redial (USA)
  • Salesforce.com, Inc. (USA)
  • Selligent Marketing Cloud (Belgium)
  • SimplyCast.com (Canada)
  • StreamSend (USA)
  • Teradata Corporation (USA)
  • Topica, Inc. (USA)
  • VerticalResponse, Inc. (USA)

3. MARKET TRENDS & DRIVERS
  • Key Factors Driving Growth
  • Evolution and Future Prospects of Email Marketing
  • Proliferation of Internet Economy: A Fundamental Growth Driver
  • Creative & Responsive Design in Vogue - Content Gains Prominence
  • Android Remains Key Focus Area in Mobile Email Marketing
  • Soaring Popularity of E-commerce and M-commerce Mediums to Drive Growth for Email Marketing
  • Prolific Growth in M-Commerce Reinforces Business Case for Promotional Email Marketing
  • Rise of Permission Based Opt-in Email Marketing Programs Encourage Consumer Confidence
  • Emails Emerge as a Cornerstone of Customer Retention and Acquisition Strategy
  • Tailored Marketing Emails for Smarter Customer Engagement
  • Behavioral Targeting - An Out-of-Box Service
  • Shift towards Relevant Messaging
  • Increasing Move towards Adoption of Automation
  • Growing Frequency of Email Marketing
  • Social Media Interactions - An Unstructured Wealth of Information
  • Marketing Budgets Moving Online
  • Group Commerce - A New Trend in Email Marketing
  • Growing Usage of Integrated Marketing Programs
  • Focus on List Hygiene Factors
  • Video Email Marketing Riding the Popularity Wave
  • Other Trends
  • Market Restraints
  • Critical Elements of Email Marketing
  • Marketers yet to Leverage Email Marketing to the Fullest
  • More to Email Marketing than Just Sales Increase
  • Email Marketing and Brand Loyalty

4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Current & Future Analysis for Email Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 2: World Historic Review for Email Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • Table 3: World 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2012, 2020 & 2027

III. MARKET ANALYSIS
  • UNITED STATES
  • Table 4: USA Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 5: USA Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • CANADA
  • Table 6: Canada Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 7: Canada Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • JAPAN
  • Table 8: Japan Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 9: Japan Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • CHINA
  • Table 10: China Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 11: China Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • EUROPE
  • Table 12: Europe Current & Future Analysis for Email Marketing by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 13: Europe Historic Review for Email Marketing by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • Table 14: Europe 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2012, 2020 & 2027
  • FRANCE
  • Table 15: France Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 16: France Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • GERMANY
  • Table 17: Germany Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 18: Germany Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • ITALY
  • Table 19: Italy Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 20: Italy Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • UNITED KINGDOM
  • Table 21: UK Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 22: UK Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • SPAIN
  • Table 23: Spain Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 24: Spain Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • RUSSIA
  • Table 25: Russia Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 26: Russia Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • REST OF EUROPE
  • Table 27: Rest of Europe Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 28: Rest of Europe Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • ASIA-PACIFIC
  • Table 29: Asia-Pacific Current & Future Analysis for Email Marketing by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 30: Asia-Pacific Historic Review for Email Marketing by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • Table 31: Asia-Pacific 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2012, 2020 & 2027
  • AUSTRALIA
  • Table 32: Australia Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 33: Australia Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • INDIA
  • Table 34: India Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 35: India Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • SOUTH KOREA
  • Table 36: South Korea Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 37: South Korea Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • REST OF ASIA-PACIFIC
  • Table 38: Rest of Asia-Pacific Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 39: Rest of Asia-Pacific Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • LATIN AMERICA
  • Table 40: Latin America Current & Future Analysis for Email Marketing by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 41: Latin America Historic Review for Email Marketing by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • Table 42: Latin America 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2012, 2020 & 2027
  • ARGENTINA
  • Table 43: Argentina Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 44: Argentina Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • BRAZIL
  • Table 45: Brazil Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 46: Brazil Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • MEXICO
  • Table 47: Mexico Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 48: Mexico Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • REST OF LATIN AMERICA
  • Table 49: Rest of Latin America Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 50: Rest of Latin America Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • MIDDLE EAST
  • Table 51: Middle East Current & Future Analysis for Email Marketing by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • Table 52: Middle East Historic Review for Email Marketing by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • Table 53: Middle East 15-Year Perspective for Email Marketing by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2012, 2020 & 2027
  • IRAN
  • Table 54: Iran Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 55: Iran Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • ISRAEL
  • Table 56: Israel Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 57: Israel Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • SAUDI ARABIA
  • Table 58: Saudi Arabia Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 59: Saudi Arabia Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • UNITED ARAB EMIRATES
  • Table 60: UAE Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 61: UAE Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • REST OF MIDDLE EAST
  • Table 62: Rest of Middle East Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 63: Rest of Middle East Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR
  • AFRICA
  • Table 64: Africa Current & Future Analysis for Email Marketing by Segment - Email Marketing - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • Table 65: Africa Historic Review for Email Marketing by Segment - Email Marketing Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019 and % CAGR

IV. COMPETITION
  • Total Companies Profiled: 126

Companies Mentioned

A selection of companies mentioned in this report includes:

  • AWeber Communications
  • BlueVenn
  • Bronto Software
  • Campaign Monitor
  • Constant Contact, Inc.
  • Emailcenter UK Limited
  • Emma
  • Epsilon Data Management, LLC
  • GetResponse
  • IBM Corp.
  • iContact, LLC
  • j2 Global, Inc.
  • Lucini&Lucini Communications
  • Pinpointe On-Demand, Inc.
  • Salesforce.com, Inc.
  • Selligent Marketing Cloud
  • SimplyCast.com
  • StreamSend
  • Teradata Corp.
  • Topica, Inc.
  • VerticalResponse, Inc.