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Non-Grocery Specialists in Kenya

  • ID: 1830162
  • Report
  • January 2018
  • Region: Kenya
  • 24 pages
  • Euromonitor International
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Increasing popularity of online retailing in Kenya, especially among the young population, was adopted by non-grocery specialists, mainly for apparel and footwear, electronics, health and beauty product categories as players tapped into this channel in a bid to grow their revenues.

The Non-Grocery Specialists in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Specialist Retailers, Electronics and Appliance Specialist Retailers, Health and Beauty Specialist Retailers, Home and Garden Specialist Retailers, Leisure and Personal Goods Specialist Retailers, Other Non-Grocery Specialists.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Non-Grocery Specialists market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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NON-GROCERY SPECIALISTS IN KENYA

List of Contents and Tables
  • Headlines
  • Prospects
  • Players Use Internet Retailing To Boost Sales
  • Growing Competition From Small and Medium Enterprises
  • Brand Marketing Growing in Kenya
  • Competitive Landscape
  • Rising Competition From Grocery Retailers
  • the Main Products Sold Are International Brands
  • Informal Retailing Remains A Threat To Non-grocery Specialists
  • Channel Data
  • Table 1 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
  • Table 2 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
  • Table 3 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
  • Table 4 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
  • Table 5 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
  • Table 6 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
  • Table 7 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
  • Table 8 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
  • Table 9 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
  • Table 10 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
  • Table 11 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 12 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
  • Table 13 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
  • Table 14 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
  • Table 15 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
  • Table 16 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
  • Executive Summary
  • Retailing in Kenya Maintains Strong Growth in 2017
  • Informal Sales Remain Relevant in Kenya
  • Modern Retailers Reduce Selling Space
  • International Players Continue To Set Up Shop in Kenya in 2017
  • Strong Growth Expected Over the Forecast Period
  • Operating Environment
  • Informal Retailing
  • Opening Hours
  • Summary 1 Standard Opening Hours by Channel Type 2017
  • Physical Retail Landscape
  • Seasonality
  • Payments and Delivery
  • Emerging Business Models
  • Market Data
  • Table 17 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
  • Table 18 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
  • Table 19 Sales in Store-Based Retailing by Channel: Value 2012-2017
  • Table 20 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  • Table 21 Store-Based Retailing Outlets by Channel: Units 2012-2017
  • Table 22 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
  • Table 23 Sales in Non-Store Retailing by Channel: Value 2012-2017
  • Table 24 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
  • Table 25 Retailing GBO Company Shares: % Value 2013-2017
  • Table 26 Retailing GBN Brand Shares: % Value 2014-2017
  • Table 27 Store-based Retailing GBO Company Shares: % Value 2013-2017
  • Table 28 Store-based Retailing GBN Brand Shares: % Value 2014-2017
  • Table 29 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
  • Table 30 Non-Store Retailing GBO Company Shares: % Value 2013-2017
  • Table 31 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
  • Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
  • Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
  • Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
  • Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
  • Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
  • Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
  • Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
  • Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
  • Definitions
  • Sources
  • Summary 2 Research Sources
Note: Product cover images may vary from those shown
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