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Alcoholic Drinks Packaging in Brazil

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    Report

  • 11 Pages
  • October 2025
  • Region: Brazil
  • Euromonitor International
  • ID: 1830260
The total alcoholic drinks packaging unit volumes increased by 2% in Brazil in 2024, driven by the overall increasing consumption of alcoholic drinks, which grew even in the most mature category, beer, which accounts for more than 90% of alcoholic drinks packaging. Despite seeing stronger growth in recent years, RTDs still only represent less than 2% of the total unit volumes in alcoholic drinks.

This Alcoholic Drinks Packaging in Brazil report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks Packaging market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS

2024 DEVELOPMENTS
  • Popularity of domestic lager ensures pack type leadership for metal beverage cans
  • Non-alcoholic beers helping drive usage of glass bottles
  • Innovations are focused on label communication and sustainability
PROSPECTS AND OPPORTUNITIES
  • Potentially higher prices for alcoholic beverages and meeting increasing safety concerns among consumers
  • Continued growth in non/low alcohol beer will help drive usage of metal beverage cans and glass bottles
DISCLAIMER