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Beauty and Personal Care Packaging in Brazil

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    Report

  • 10 Pages
  • October 2025
  • Region: Brazil
  • Euromonitor International
  • ID: 1830262
Packaging unit volumes in Brazil’s beauty and personal care market increased by 5% in 2024. Colour cosmetics was a major driver behind this growth, with Brazil housing one of the largest colour cosmetics categories globally. The growth in beauty and personal care consumption led to greater demand for diverse and innovative packaging solutions across the industry. Furthermore, ongoing product innovation and diversification required brands to adopt a wider variety of packaging types.

This Beauty and Personal Care Packaging in Brazil report offers insight into key trends and developments driving packaging across the category.

Product coverage: Baby and Child-specific Products Packaging, Bath and Shower Packaging, Colour Cosmetics Packaging, Deodorants Packaging, Depilatories Packaging, Fragrances Packaging, Hair Care Packaging, Men's Grooming Packaging, Oral Care Packaging, Skin Care Packaging, Sun Care Packaging.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care Packaging market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS

2024 DEVELOPMENTS
  • Beauty and personal care packaging growth in Brazil driven by sustainability awareness and demand for convenience
  • Brazilian beauty brand embraces circular economy with 100% renewable plastic packaging
  • Folding cartons the most popular pack type due to their functionality and sustainability
PROSPECTS AND OPPORTUNITIES
  • Beauty and personal care packaging unit volumes expected to increase, boosted by the use of e-commerce
  • Brazilian environmental policy accelerates sustainable packaging in beauty and personal care packaging
DISCLAIMER