Total home care packaging unit volumes in Brazil increased by 3% to reach 6.6 billion units in 2024, supported by rising demand across key categories such as liquid detergents, surface care and dishwashing. Growth was driven by a combination of population expansion in urban areas, higher frequency of cleaning routines, and continued product innovation from leading players like Unilever, Reckitt Benckiser and Procter & Gamble.
This Home Care Packaging in Brazil report offers insight into key trends and developments driving packaging across the category.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Home Care Packaging in Brazil report offers insight into key trends and developments driving packaging across the category.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care Packaging market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGS2024 DEVELOPMENTS
- Brazil’s home care packaging volumes continue growing in 2024, driven by urban population growth
- Laundry aids in flexible paper packaging offering a plastic-free alternative
- HDPE bottles remain the most widely used pack type, supported by their durability
- Brazil’s home care packaging demand expected to continue growing, driven by urbanisation
- PET bottles to gain share over the forecast period, supported by leading brands
