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Homeshopping in Denmark

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    Report

  • 44 Pages
  • March 2022
  • Region: Denmark
  • Euromonitor International
  • ID: 1830301
Homeshopping did not see any real benefit from COVID-19 as consumers continued the shift away from homeshopping to e-commerce, and continued to see declining sales in 2021. As online shopping became more prevalent, even older consumers, who would previously have used homeshopping, discovered the benefits of e-commerce. The internet is so embedded in the daily lives of all consumers that e-commerce has become the natural non-store retailing choice in Denmark.

This 'Homeshopping in Denmark' report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Homeshopping, Beauty and Personal Care Homeshopping, Consumer Appliances Homeshopping, Consumer Electronics Homeshopping, Consumer Health Homeshopping, Food and Drink Homeshopping, Home Care Homeshopping, Home Improvement and Gardening Homeshopping, Homewares and Home Furnishings Homeshopping, Media Products Homeshopping, Other Homeshopping, Personal Accessories and Eyewear Homeshopping, Pet Care Homeshopping, Traditional Toys and Games Homeshopping, Video Games Hardware Homeshopping.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Homeshopping market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • Shift to e-commerce continues to impact homeshopping sales in 2021
  • Homeshopping players focus more on developing their online presence
  • Declining consumer base further impacts sales
PROSPECTS AND OPPORTUNITIES
  • Further decline due to increasing competition from e-commerce and a limited consumer base
  • Number of players will continue to decline
  • Homeshopping as the forerunner to e-commerce
CHANNEL DATA
  • Table 1 Homeshopping by Category: Value 2016-2021
  • Table 2 Homeshopping by Category: % Value Growth 2016-2021
  • Table 3 Homeshopping GBO Company Shares: % Value 2017-2021
  • Table 4 Homeshopping GBN Brand Shares: % Value 2018-2021
  • Table 5 Homeshopping Forecasts by Category: Value 2021-2026
  • Table 6 Homeshopping Forecasts by Category: % Value Growth 2021-2026
RETAILING IN DENMARK
EXECUTIVE SUMMARY
  • Retailing in 2021: The big picture
  • Further strong growth of e-commerce with the new wave of COVID-19 in 2021
  • Modern grocery retailers enjoy solid growth as consumers spend more time at home
  • What next for retailing?
OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2021
  • Physical retail landscape
  • Cash and carry
  • Seasonality
  • Christmas
  • Summer Clothing
  • Payments and delivery
  • Emerging business models
MARKET DATA
  • Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
  • Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
  • Table 9 Sales in Store-based Retailing by Channel: Value 2016-2021
  • Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
  • Table 11 Store-based Retailing Outlets by Channel: Units 2016-2021
  • Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
  • Table 13 Sales in Non-Store Retailing by Channel: Value 2016-2021
  • Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
  • Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 17 Sales in Grocery Retailers by Channel: Value 2016-2021
  • Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
  • Table 19 Grocery Retailers Outlets by Channel: Units 2016-2021
  • Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
  • Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
  • Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 23 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
  • Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
  • Table 25 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
  • Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
  • Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 29 Sales in Mixed Retailers by Channel: Value 2016-2021
  • Table 30 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
  • Table 31 Mixed Retailers Outlets by Channel: Units 2016-2021
  • Table 32 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
  • Table 33 Retailing GBO Company Shares: % Value 2017-2021
  • Table 34 Retailing GBN Brand Shares: % Value 2018-2021
  • Table 35 Store-based Retailing GBO Company Shares: % Value 2017-2021
  • Table 36 Store-based Retailing GBN Brand Shares: % Value 2018-2021
  • Table 37 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
  • Table 38 Non-Store Retailing GBO Company Shares: % Value 2017-2021
  • Table 39 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
  • Table 40 Grocery Retailers GBO Company Shares: % Value 2017-2021
  • Table 41 Grocery Retailers GBN Brand Shares: % Value 2018-2021
  • Table 42 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 43 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 44 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
  • Table 45 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
  • Table 46 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
  • Table 47 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
  • Table 48 Mixed Retailers GBO Company Shares: % Value 2017-2021
  • Table 49 Mixed Retailers GBN Brand Shares: % Value 2018-2021
  • Table 50 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 51 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
  • Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
  • Table 54 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
  • Table 55 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
  • Table 56 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
  • Table 57 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
  • Table 58 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
  • Table 59 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
  • Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 62 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
  • Table 63 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
  • Table 64 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
  • Table 65 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
  • Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
  • Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
  • Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
  • Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
  • Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 74 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
  • Table 75 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
  • Table 76 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
  • Table 77 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 2 Research Sources