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Beauty and Personal Care Packaging in Germany

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    Report

  • 11 Pages
  • October 2025
  • Region: Germany
  • Euromonitor International
  • ID: 1842823
Total beauty and personal care packaging unit volumes increased by 2% in Germany in 2024, supported by stable product volume growth and rising consumer confidence as inflationary pressures eased. Strong performances in categories like skin care and colour cosmetics, alongside the expansion of e-commerce, boosted demand for both primary and protective secondary packaging. The growing popularity of bundles, limited editions and gift sets also contributed to greater packaging requirements.

This Beauty and Personal Care Packaging in Germany report offers insight into key trends and developments driving packaging across the category.

Product coverage: Baby and Child-specific Products Packaging, Bath and Shower Packaging, Colour Cosmetics Packaging, Deodorants Packaging, Depilatories Packaging, Fragrances Packaging, Hair Care Packaging, Men's Grooming Packaging, Oral Care Packaging, Skin Care Packaging, Sun Care Packaging.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care Packaging market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS

2024 DEVELOPMENTS
  • Sustainability developments and rising consumer confidence help drive growth
  • Re-Feel cellulose refill in eco-designed glass jar sets new sustainability standards in premium beauty packaging
  • Supply, demand and regulations driving growth in eco-friendly and flexible beauty packaging in Germany in 2024
PROSPECTS AND OPPORTUNITIES
  • Packaging volumes expected to grow, driven by rising sales, e-commerce expansion and sustainability trends
  • The 50ml pack size remains most popular in skin care packaging, offering variety and ease of carrying
DISCLAIMER