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RTD Tea in Macedonia

  • ID: 1848436
  • Report
  • Region: Macedonia
  • 22 pages
  • Euromonitor International
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In early 2018, RTD tea welcomed the launch of Fuze Tea by Pivara Skopje ad, a brand globally owned by The Coca-Cola Co, taking over leadership of the category, formally held by Nestea (Nestlé Adriatik Makedonija DOOEL). The withdrawal of Nestea paved the way for a successful launch by Fuze Tea, which allowed it to capture the off-trade value share previously held by Nestea.

The RTD Tea in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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RTD TEA IN MACEDONIA

List of Contents and Tables
Headlines
Prospects
Fuze Tea Enters Rtd, While Nestea Exits in 2018
Manufacturers Place Emphasis on Natural Ingredients and Other Health Spins
On-trade Sales of Rtd Tea Continue To Gain Significance
Competitive Landscape
Pivara Skopje Attains Leadership of Rtd Tea
Domestic Company Vivaks Leads Rtd Tea in Off-trade Volume Terms in 2018
International and Domestic Companies Equally Present in Rtd Tea in 2018
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 2 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Executive Summary
Soft Drinks Maintains Healthy Growth in Precarious Economic Times
Health and Wellness Trends Increasingly Shape Soft Drinks
Domestic Companies Overwhelmingly Dominate Soft Drinks
Significant Activities in 2018 in Relation To Key New Product Launches in Soft Drinks
Despite Maturity of Main Categories, Soft Drinks To Maintain Healthy Growth
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
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