Cigarettes in Kenya

  • ID: 1850597
  • Report
  • Region: Kenya
  • 31 pages
  • Euromonitor International
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The High Court’s decision to uphold the Ministry of Health’s 2014 Tobacco Control Regulations led to more stringent regulations on tobacco companies during the review period, which had negative effects on retail volume sales in the latter part of the period.

The Cigarettes in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Cigarettes Including Fine Cut Stick Equivalent, Fine Cut Cigarettes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Cigarettes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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CIGARETTES IN KENYA

August 2017

List of Contents ans Tables

Headlines
Trends
Taxation and Pricing
Duty Paid Packet Marks
Taxation Rates
Table 1 Taxation and Duty Levies 2011-2016
Cigarettes: Price Bands
Summary 1 Cigarette Price Band Definitions
Average Cigarette Pack Price Breakdown
Summary 2 Average Cigarette Pack Price Breakdown (Pack of 20): Brand Examples
Competitive Landscape
Illicit Trade
New Product Developments
Summary 3 Cigarettes: New Product Launches
Distribution
Category Data
Table 2 Sales of Cigarettes: Volume 2011-2016
Table 3 Sales of Cigarettes by Category: Value 2011-2016
Table 4 Sales of Cigarettes: % Volume Growth 2011-2016
Table 5 Sales of Cigarettes by Category: % Value Growth 2011-2016
Table 6 Sales of Cigarettes by Tar Level: % Volume Breakdown 2011-2016
Table 7 Sales of Cigarettes by Price Band: % Volume Breakdown 2011-2016
Table 8 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2011-2016
Table 9 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2011-2016
Table 10 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2011-2016
Table 11 Sales of Cigarettes by Length: % Volume 2011-2016
Table 12 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2011-2016
Table 13 Sales of Cigarettes by Pack Size: % Volume 2011-2016
Table 14 NBO Company Shares of Cigarettes: % Volume 2012-2016
Table 15 LBN Brand Shares of Cigarettes: % Volume 2013-2016
Table 16 Sales of Cigarettes by Distribution Format: % Volume 2011-2016
Table 17 Production, Imports and Exports of Cigarettes: Total Volume 2011-2016
Table 18 Illicit Trade Estimate of Cigarettes: Volume 2011-2016
Table 19 Forecast Sales of Cigarettes: Volume 2016-2021
Table 20 Forecast Sales of Cigarettes by Category: Value 2016-2021
Table 21 Forecast Sales of Cigarettes: % Volume Growth 2016-2021
Table 22 Forecast Sales of Cigarettes by Category: % Value Growth 2016-2021
Table 23 Forecast Sales of Cigarettes by Tar Level: % Volume 2016-2021
Table 24 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2016-2021
Table 25 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2016-2021
Table 26 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2016-2021
Table 27 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2016-2021
Table 28 Forecast Sales of Cigarettes by Length: % Volume 2016-2021
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2016-2021
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2016-2021
British American Tobacco Kenya Ltd in Tobacco (kenya)
Strategic Direction
Key Facts
Summary 4 British American Tobacco Kenya Ltd: Key Facts
Production
Competitive Positioning
Summary 5 British American Tobacco Kenya Ltd: Competitive Position 2016
Mastermind Tobacco (k) Ltd in Tobacco (kenya)
Strategic Direction
Key Facts
Summary 6 Mastermind Tobacco (K) Ltd: Key Facts
Production
Competitive Positioning
Summary 7 Mastermind Tobacco (Kenya) Ltd: Competitive Position 2016
Executive Summary
Tobacco Witnesses Positive Retail Value Growth in 2016
Increased Regulation and Price Hikes Trigger Retail Volume Declines
British American Tobacco Leads the Kenyan Tobacco Market
Traditional Retail Outlets Remain the Leading Distribution Channels
Retail Volume Decline Expected Over the Forecast Period
Operating Environment
Legislation
Summary 8 Legislation Summary at a Glance
Minimum Legal Smoking Age
Smoking Prevalence
Tar Levels
Health Warnings
Plain Packaging
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Cigarette Regulation
Flavoured Tobacco Product Ban
Electronic Cigarettes
Litigation
Production/imports/exports
Legislation Appendix
Market Indicators
Table 31 Smoking Prevalence in Adult Population 2011-2016
Table 32 Number of Adult Smokers by Gender 2011-2016
Market Data
Table 33 Sales of Tobacco by Category: Volume 2011-2016
Table 34 Sales of Tobacco by Category: Value 2011-2016
Table 35 Sales of Tobacco by Category: % Volume Growth 2011-2016
Table 36 Sales of Tobacco by Category: % Value Growth 2011-2016
Table 37 Forecast Sales of Tobacco by Category: Volume 2016-2021
Table 38 Forecast Sales of Tobacco by Category: Value 2016-2021
Table 39 Forecast Sales of Tobacco by Category: % Volume Growth 2016-2021
Table 40 Forecast Sales of Tobacco by Category: % Value Growth 2016-2021
Sources
Summary 9 Research Sources
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Trends

The government, through the Ministry of Health together with non-governmental organisations, played a critical role during the review period to educate consumers on tobacco effects as cancer cases rose in the country. This, in effect, played a major role in influencing consumer behavioural change, as consumers became more aware of the health risks associated with tobacco use, especially among the older generation, lowering retail volume sales in 2015.

Competitive Landscape

The manufacture and distribution of tobacco products in Kenya is monopolistic in nature with British American Tobacco Kenya Ltd controlling with a 77% retail volume share of cigarettes as of 2015; Mastermind Tobacco (Kenya) Ltd takes second position with a retail volume share of 18%.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Kenya with research from a team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Kenya, this research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Kenya market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country
The market research reports answer questions such as:
  • What is the market size of Cigarettes in Kenya?
  • What are the major brands in Kenya?
  • What is the legislative environment like in Kenya?
  • What are the rates of cigarette taxation in Kenya?
  • Do premium, mid-price or economy cigarettes dominate in Kenya?
  • What is the rate of illicit trade in Kenya?
  • How many smokers are there in the country?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Tobacco market research database.
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