Traditional Toys and Games in Turkey

  • ID: 1850612
  • Report
  • Region: Turkey
  • 25 pages
  • Euromonitor International
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Traditional toys and games in Turkey continued to record strong growth in current value sales in 2016 despite stagnation in consumer incomes. This was largely explained by the fact that importers, manufacturers and retailers in the category were forced to significantly increase unit prices for products (most did so at least twice during the year) due to the sharp depreciation of the Turkish lira against the euro and the US dollar.

The Traditional Toys and Games in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Traditional Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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TRADITIONAL TOYS AND GAMES IN TURKEY

June 2017

List of Contents and Tables:

Headlines
Trends
Competitive Landscape
Prospects
Licensing
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2011-2016
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2011-2016
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2011-2016
Table 4 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2011-2016
Table 5 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2011-2016
Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2012-2016
Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2013-2016
Table 8 Distribution of Traditional Toys and Games by Format: % Value 2011-2016
Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2016-2021
Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2016-2021
Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2016-2021
Table 12 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2016-2021
Adore Oyuncak Ve Egitim Araclari As in Toys and Games (turkey)
Strategic Direction
Key Facts
Summary 1 Adore Oyuncak ve Egitim Araclari AS: Key Facts
Summary 2 Adore Oyuncak ve Egitim Araclari AS: Operational Indicators 2014-2016
Company Background
Internet Strategy
Private Label
Competitive Positioning
Summary 3 Adore Oyuncak ve Egitim Araclari AS: Competitive Position 2016
Dolu Plastik San Ve Tic Ltd Sti in Toys and Games (turkey)
Strategic Direction
Key Facts
Summary 4 Dolu Plastik San ve Tic Ltd Sti: Key Facts
Competitive Positioning
Summary 5 Dolu Plastik San ve Tic Ltd Sti: Competitive Position 2016
Executive Summary
Toys and Games Continues To Post Healthy Growth in Current Value Sales
Challenging Economic Conditions Have Limited Impact on Toys and Games
International Brands Gain Ground in Toys and Games in Turkey
Specialist Retailers Make Gains in Toys and Games Distribution
Outlook for Toys and Games in Turkey Remains Positive
Key Trends and Developments
Depreciation of the Turkish Lira Fuels Price Hikes in Toys and Games
Toys and Games Benefits From Improved Distribution Via Modern Retailers
Market Data
Table 13 Sales of Toys and Games by Category: Value 2011-2016
Table 14 Sales of Toys and Games by Category: % Value Growth 2011-2016
Table 15 NBO Company Shares of Toys and Games: % Value 2012-2016
Table 16 LBN Brand Shares of Toys and Games: % Value 2013-2016
Table 17 Distribution of Toys and Games by Format: % Value 2011-2016
Table 18 Forecast Sales of Toys and Games by Category: Value 2016-2021
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2016-2021
Sources
Summary 6 Research Sources
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