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Laundry Care in Belarus

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    Report

  • 20 Pages
  • February 2022
  • Region: Belarus
  • Euromonitor International
  • ID: 1855456
In 2020, laundry care responded well to the COVID-19 pandemic. The main reason for this was due to the greater awareness of hygiene. Likewise, some stockpiling seen in March 2020 also benefited the performance overall. In 2021, laundry care will continue to perform well in current value terms, especially necessary items such as laundry detergents. However, due to the ongoing financial implications of the pandemic, many consumers have been downtrading to lower-priced brands.

The Laundry Care in Belarus market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

LAUNDRY CARE IN BELARUSKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Laundry care continues to perform well despite no more stockpiling
  • New regulations for washing detergents see several brands banned
  • International players continue to lead in 2021
PROSPECTS AND OPPORTUNITIES
  • Consumers become increasingly price-sensitive in 2022 and beyond
  • International players continue to lead in 2022 and beyond
  • Bio, eco and non-allergy options are increasing in laundry care, however lack of knowledge and higher price-points make the mass consumer wary
CATEGORY INDICATORS
  • Table 1 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
  • Table 2 Sales of Laundry Care by Category: Value 2016-2021
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2016-2021
  • Table 4 Sales of Laundry Aids by Category: Value 2016-2021
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2016-2021
  • Table 6 Sales of Laundry Detergents by Category: Value 2016-2021
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
  • Table 8 NBO Company Shares of Laundry Care: % Value 2017-2021
  • Table 9 LBN Brand Shares of Laundry Care: % Value 2018-2021
  • Table 10 NBO Company Shares of Laundry Aids: % Value 2017-2021
  • Table 11 LBN Brand Shares of Laundry Aids: % Value 2018-2021
  • Table 12 NBO Company Shares of Laundry Detergents: % Value 2017-2021
  • Table 13 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
  • Table 14 Forecast Sales of Laundry Care by Category: Value 2021-2026
  • Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
HOME CARE IN BELARUS
EXECUTIVE SUMMARY
  • Home care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 16 Households 2016-2021
MARKET DATA
  • Table 17 Sales of Home Care by Category: Value 2016-2021
  • Table 18 Sales of Home Care by Category: % Value Growth 2016-2021
  • Table 19 NBO Company Shares of Home Care: % Value 2017-2021
  • Table 20 LBN Brand Shares of Home Care: % Value 2018-2021
  • Table 21 Penetration of Private Label in Home Care by Category: % Value 2016-2021
  • Table 22 Distribution of Home Care by Format: % Value 2016-2021
  • Table 23 Distribution of Home Care by Format and Category: % Value 2021
  • Table 24 Forecast Sales of Home Care by Category: Value 2021-2026
  • Table 25 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources