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Retail Tissue in Austria

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    Report

  • 21 Pages
  • March 2023
  • Region: Austria
  • Euromonitor International
  • ID: 1862672
Retail tissue recorded significant growth in value terms during 2022, attributed to the severe increase in average unit prices during the year. Not only has the costs for energy and transport increased substantially, but the cost of raw material for tissue products, namely wood pulp, has increased as the Ukraine war triggered an avalanche of costs.

The analyst's Retail Tissue in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail Tissue market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

RETAIL TISSUE IN AUSTRIA

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Rising price points increase retail value growth, while paper towels boost sales
  • COVID-19 increases hygiene awareness, boosting sales of retail tissue
  • Players align their products to the growing sustainability trend
PROSPECTS AND OPPORTUNITIES
  • Toilet paper leads sales, as boxed facial tissues benefit from providing convenience
  • Essity Austria retains its lead, focusing on sustainability
  • Private label continues to gain volume share as price sensitivity increases
CATEGORY DATA
  • Table 1 Retail Sales of Tissue by Category: Value 2017-2022
  • Table 2 Retail Sales of Tissue by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Retail Tissue: % Value 2018-2022
  • Table 4 LBN Brand Shares of Retail Tissue: % Value 2019-2022
  • Table 5 Forecast Retail Sales of Tissue by Category: Value 2022-2027
  • Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
TISSUE AND HYGIENE IN AUSTRIA

EXECUTIVE SUMMARY
  • Tissue and hygiene in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2017-2022
  • Table 8 Infant Population 2017-2022
  • Table 9 Female Population by Age 2017-2022
  • Table 10 Total Population by Age 2017-2022
  • Table 11 Households 2017-2022
  • Table 12 Forecast Infant Population 2022-2027
  • Table 13 Forecast Female Population by Age 2022-2027
  • Table 14 Forecast Total Population by Age 2022-2027
  • Table 15 Forecast Households 2022-2027
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources