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Digital Signage Systems - Global Market Trajectory & Analytics

  • ID: 1882078
  • Report
  • April 2021
  • Region: Global
  • 375 Pages
  • Global Industry Analysts, Inc
Global Digital Signage Systems Market to Reach $30.5 Billion by 2027

Amid the COVID-19 crisis, the global market for Digital Signage Systems estimated at US$20.2 Billion in the year 2020, is projected to reach a revised size of US$30.5 Billion by 2027, growing at a CAGR of 6.1% over the analysis period 2020-2027. Hardware, one of the segments analyzed in the report, is projected to record a 6.1% CAGR and reach US$12.9 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Software segment is readjusted to a revised 6.8% CAGR for the next 7-year period.

The U.S. Market is Estimated at $5.5 Billion, While China is Forecast to Grow at 9.3% CAGR

The Digital Signage Systems market in the U.S. is estimated at US$5.5 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$6.5 Billion by the year 2027 trailing a CAGR of 9.3% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 3.3% and 5.5% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 3.9% CAGR.

Services Segment to Record 5% CAGR

In the global Services segment, USA, Canada, Japan, China and Europe will drive the 4.5% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$3.4 Billion in the year 2020 will reach a projected size of US$4.7 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$4.1 Billion by the year 2027, while Latin America will expand at a 6% CAGR through the analysis period.

Select Competitors (Total 141 Featured):
  • Barco N.V.
  • BrightSign LLC
  • Daktronics Inc.
  • Dynasign
  • Extron Electronics
  • Four Winds Interactive LLC
  • LG Corporation
  • Nanonation Inc.
  • NEC Corporation
  • NEXCOM International Co. Ltd.
  • Samsung Electronics Co., Ltd.
  • Scala Inc.
  • Sharp Corporation
  • SIIG Inc.
  • Sony Corporation
Note: Product cover images may vary from those shown
I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Digital Signage Systems - A Prelude
  • Recent Market Activity
  • Digital Signage Being Increasingly Considered a Comprehensive Client Experience Solution
  • Digital Signage - Relevant for a Horde of Industries
  • Digital Signage for Outdoor Applications
  • Digital Signage and Big Data Analytics - An Enticing Prospect
  • Marketing & Advertising - Major Revenue Source for Digital Signage Systems
  • Evolution of Digital Signage Market
  • Disparate Requirements
  • Enhanced Interactivity
  • Easy Digital Signage Integration with Software
  • Mobile Integration Enhances Digital Signage Relevance
  • Untapped Benefits of Digital Signage
  • Smartphone Penetration
  • Omni-channel Retail
  • Information Delivery Applications Add to the Revenue Prospects
  • Outlook
  • Developed Markets: The Traditional Revenue Generators
  • Improvement in Global GDP Performance Encourages Optimistic Forecasts
  • Japan, Russia, and Brazil Turn to be the Laggards in Economic Growth
  • Competitive Landscape
  • Industry Witnesses High M&A Activity
  • Key Statistical Findings - A Peek into the Recent Past
  • Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
  • Barco N.V. (Belgium)
  • BrightSign, LLC (USA)
  • Daktronics Inc. (USA)
  • Dynasign Corporation (USA)
  • Extron Electronics (USA)
  • Four Winds Interactive LLC (USA)
  • LG Corporation (South Korea)
  • Nanonation, Inc. (USA)
  • NEC Corporation (Japan)
  • NEXCOM International Co. Ltd. (Taiwan)
  • Samsung Electronics Co., Ltd. (South Korea)
  • Scala, Inc. (USA)
  • Sharp Corporation (Japan)
  • SIIG, Inc. (USA)
  • Sony Corporation (Japan)
3. MARKET TRENDS & DRIVERS
  • OLED, a Significant Advancement in Digital Signage
  • Content Management to Play a Major Role in Digital Signage Industry
  • 4K Displays to Illuminate Digital Signage Market
  • Tiny Digital Display for Better Communication
  • Shift in Digital Signage Market
  • Software Versus Hardware
  • Flexibility
  • Innovations Maximize Consumer Experience
  • Interactive and Immersive Content to Attract Customers
  • Integration of Bluetooth and Beacons
  • Beacon Monitoring
  • Digital Signage with Multi Screens
  • Mobile Cloud Control
  • Dynamic Digital Experience
  • Customizable Digital Signage
  • Sophisticated Deployment Processes
  • Deployment of Larger Screens with Higher Resolutions
  • Open Pluggable Solution (OPS)
  • Public Information Display Market - An Overview
  • Video Wall: Emergence of Bezel-Less Video Walls
  • Indoor Displays - Wider Color Gamut
  • Outdoor Signage - Strong Focus on Reflective Displays
  • Interactive Whiteboards - Finding New Applications
  • Organizations Embrace Digital Signage for Immersive Customer Experience
  • Real-Time Media Streaming
  • Compatibility with Mobile Devices
  • Cloud Networks for Fast Deployment and Content Security
  • Delivering Relevant Information
  • Digital Signage Media Players for Advertising
  • Innovative Digital Signage Trends to Become Omnipresent in Future
  • POS Systems to Provide Interactive and Immersive Shopping Experience
  • Retail Sector: The Leading Spender on Digital Signage Systems
  • Air & Road Transportation Drives Considerable Demand for Digital Signage Systems
  • Digital Signage Seeks Rapid Expansion in Hospitality Industry
  • Digital Menu Boards Widen Adoption of Digital Signage in Restaurants
  • Digital Signage Gaining Prominence in CUSS Applications
  • Digital Signage as an Additional Revenue Source for Hospitality Service Providers
  • Government Investments Adds to Market Growth
  • Corporate Communications Made Easy by Digital Signage Systems
  • Digital Signage Also Makes its Way into Healthcare Sector
  • Special Entertainment & Sports Event Venues Provide Momentum to Digital Signage Systems
  • Digital Signage Systems Establish Strong Foothold in Indoor Environments
  • Outdoor Digital Signage Gathers Steam
  • Digital Fever Grips Outdoor Advertising Industry - Bodes Well for Outdoor Digital Signage Systems Market
  • Increase in Vehicular Traffic Bodes Drive Focus on Outdoor/Street & Roadside Digital Signage
  • Commercial Grade Screens Score Over Consumer Screens in Digital Signage
  • Small Size Displays Dominate the Scenario; Large Screen Displays Record Sturdy Growth
  • UHD Panels Gaining Popularity
  • Content: A Key Element in Shaping the Success of Digital Signage Campaign
  • Focus on Broader Contexts Seeks Context-Driven Solutions
  • Technology Developments - Driving Steady Increase in New Orders
  • The Power of Touch in Digital Signage Displays
  • Wireless Digital Signage Solutions on Rise
  • Interactive Digital Signage Systems Meets Huge Success in Enterprise Sector
  • Interactive Kiosks Expand Opportunities for Digital Signage
  • Opportunity Indicators:
  • Integration of Mobile Devices and Digital Signage Picks Up Momentum
  • Internet-Based Dynamic Digital Signs Rake In Opportunities for IT Companies
  • 3D Digital Signage: The New Frontier for Digital Advertising
  • AVA: An Innovative Method for Audience Impression Metrics in Ad Campaigns
  • The Rise of Augmented Reality & Nex-Gen "Glad"vertising
  • Innovations Drive the Industry Forward
  • BrightSign BrightBeacon
  • Samsung Mirror Display
  • Barco R10 LED
  • PixelFlex reFLEXion LED Video Display
  • Christie Mystique
  • DVIGear DN-100 Series
  • SiliconCore LED Displays
  • Mirage Vision Jumbo Outdoor Theater
  • Delta Displays’ 8K Video Wall
  • SunBriteTV 49-inch Pro Series Outdoor Display
  • Exterity’s ArtioSign
  • Exterity's ArtioSign
  • Absen N Series Indoor Display
  • Aeson's Rhodium
  • Video Wall Controllers
  • CMND's Display Management Platform
  • Audience Analytics and the Future of Digital Signage
  • Social Media Integration Expands the Scope of Digital Signage
  • Android Digital Media Players Gaining Prominence
  • Digital Signage Looks at HTML5 for Rich Content
  • Synergistic Combination of Technology and Editorial Content
  • Durability & Performance: Issues of Universal Interest
  • Key Challenges for Digital Signage
  • High Cost & Uncertain ROI
  • Interoperability Issues
  • Value Chain Complications
  • Competition from Alternative Forms of Advertising: A Challenge to Reckon With
4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS
  • UNITED STATES
  • CANADA
  • JAPAN
  • CHINA
  • EUROPE
  • FRANCE
  • GERMANY
  • ITALY
  • UNITED KINGDOM
  • SPAIN
  • RUSSIA
  • REST OF EUROPE
  • ASIA-PACIFIC
  • AUSTRALIA
  • INDIA
  • SOUTH KOREA
  • REST OF ASIA-PACIFIC
  • LATIN AMERICA
  • ARGENTINA
  • BRAZIL
  • MEXICO
  • REST OF LATIN AMERICA
  • MIDDLE EAST
  • IRAN
  • ISRAEL
  • SAUDI ARABIA
  • UNITED ARAB EMIRATES
  • REST OF MIDDLE EAST
  • AFRICA
IV. COMPETITION
  • Total Companies Profiled: 141
Note: Product cover images may vary from those shown
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