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Digital Signage Systems - Market Analysis, Trends, and Forecasts

  • ID: 1882078
  • Report
  • February 2020
  • Region: Global
  • 254 Pages
  • Global Industry Analysts, Inc
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Digital Signage Systems market worldwide is projected to grow by US$11.3 Billion, driven by a compounded growth of 7%. Hardware, one of the segments analyzed and sized in this study, displays the potential to grow at over 6.9%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$12.7 Billion by the year 2025, Hardware will bring in healthy gains adding significant momentum to global growth.

Representing the developed world, the United States will maintain a 5.9% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over US$395.4 Million to the region's size and clout in the next 5 to 6 years. Over US$341.9 Million worth of projected demand in the region will come from Rest of Europe markets. In Japan, Hardware will reach a market size of US$601.8 Million by the close of the analysis period. As the world’s second largest economy and the new game changer in global markets, China exhibits the potential to grow at 10.3% over the next couple of years and add approximately US$3.1 Billion in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific, Latin America and the Middle East. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others,
  • Barco N.V.
  • BrightSign LLC
  • Daktronics Inc.
  • Dynasign
  • Extron Electronics
  • Four Winds Interactive LLC
  • LG Corporation
  • Nanonation Inc.
  • NEC Corporation
  • NEXCOM International Co. Ltd.
  • Samsung Electronics Co. Ltd.
  • Scala Inc.
  • Sharp Corporation
  • SIIG Inc.
  • Sony Corporation
Note: Product cover images may vary from those shown
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I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Digital Signage Systems - A Prelude

Recent Market Activity

Digital Signage Being Increasingly Considered a Comprehensive Client Experience Solution

Digital Signage - Relevant for a Horde of Industries

Digital Signage for Outdoor Applications

Digital Signage and Big Data Analytics - An Enticing Prospect

Marketing & Advertising - Major Revenue Source for Digital Signage Systems

Evolution of Digital Signage Market

Disparate Requirements

Enhanced Interactivity

Easy Digital Signage Integration with Software

Mobile Integration Enhances Digital Signage Relevance

Untapped Benefits of Digital Signage

Smartphone Penetration

Omni-channel Retail

Information Delivery Applications Add to the Revenue Prospects

Outlook

Developed Markets: The Traditional Revenue Generators

Improvement in Global GDP Performance Encourages Optimistic Forecasts

Japan, Russia, and Brazil Turn to be the Laggards in Economic Growth

Competitive Landscape

Industry Witnesses High M&A Activity

Key Statistical Findings - A Peek into the Recent Past

Global Competitor Market Shares

Digital Signage Systems Competitor Market Share Scenario Worldwide (in %): 2020 & 2029

2. FOCUS ON SELECT PLAYERS

Barco N.V. (Belgium)

BrightSign, LLC (USA)

Daktronics Inc. (USA)

Dynasign Corporation (USA)

Extron Electronics (USA)

Four Winds Interactive LLC (USA)

LG Corporation (South Korea)

Nanonation, Inc. (USA)

NEC Corporation (Japan)

NEXCOM International Co. Ltd. (Taiwan)

Samsung Electronics Co., Ltd. (South Korea)

Scala, Inc. (USA)

Sharp Corporation (Japan)

SIIG, Inc. (USA)

Sony Corporation (Japan)

3. MARKET TRENDS & DRIVERS

OLED, a Significant Advancement in Digital Signage

Content Management to Play a Major Role in Digital Signage Industry

4K Displays to Illuminate Digital Signage Market

Tiny Digital Display for Better Communication

Shift in Digital Signage Market

Software Versus Hardware

Flexibility

Innovations Maximize Consumer Experience

Interactive and Immersive Content to Attract Customers

Integration of Bluetooth and Beacons

Beacon Monitoring

Digital Signage with Multi Screens

Mobile Cloud Control

Dynamic Digital Experience

Customizable Digital Signage

Sophisticated Deployment Processes

Deployment of Larger Screens with Higher Resolutions

Open Pluggable Solution (OPS)

Public Information Display Market - An Overview

Video Wall: Emergence of Bezel-Less Video Walls

Indoor Displays - Wider Color Gamut

Outdoor Signage - Strong Focus on Reflective Displays

Interactive Whiteboards - Finding New Applications

Organizations Embrace Digital Signage for Immersive Customer Experience

Real-Time Media Streaming

Compatibility with Mobile Devices

Cloud Networks for Fast Deployment and Content Security

Delivering Relevant Information

Digital Signage Media Players for Advertising

Innovative Digital Signage Trends to Become Omnipresent in Future

POS Systems to Provide Interactive and Immersive Shopping Experience

Retail Sector: The Leading Spender on Digital Signage Systems

Air & Road Transportation Drives Considerable Demand for Digital Signage Systems

Digital Signage Seeks Rapid Expansion in Hospitality Industry

Digital Menu Boards Widen Adoption of Digital Signage in Restaurants

Digital Signage Gaining Prominence in CUSS Applications

Digital Signage as an Additional Revenue Source for Hospitality Service Providers

Government Investments Adds to Market Growth

Corporate Communications Made Easy by Digital Signage Systems

Digital Signage Also Makes its Way into Healthcare Sector

Special Entertainment & Sports Event Venues Provide Momentum to Digital Signage Systems

Digital Signage Systems Establish Strong Foothold in Indoor Environments

Outdoor Digital Signage Gathers Steam

Digital Fever Grips Outdoor Advertising Industry - Bodes Well for Outdoor Digital Signage Systems Market

Increase in Vehicular Traffic Bodes Drive Focus on Outdoor/Street & Roadside Digital Signage

Commercial Grade Screens Score Over Consumer Screens in Digital Signage

Small Size Displays Dominate the Scenario; Large Screen Displays Record Sturdy Growth

UHD Panels Gaining Popularity

Content: A Key Element in Shaping the Success of Digital Signage Campaign

Focus on Broader Contexts Seeks Context-Driven Solutions

Technology Developments - Driving Steady Increase in New Orders

The Power of Touch in Digital Signage Displays

Wireless Digital Signage Solutions on Rise

Interactive Digital Signage Systems Meets Huge Success in Enterprise Sector

Interactive Kiosks Expand Opportunities for Digital Signage

Opportunity Indicators:

Integration of Mobile Devices and Digital Signage Picks Up Momentum

Internet-Based Dynamic Digital Signs Rake In Opportunities for IT Companies

3D Digital Signage: The New Frontier for Digital Advertising

AVA: An Innovative Method for Audience Impression Metrics in Ad Campaigns

The Rise of Augmented Reality & Nex-Gen "Glad"vertising

Innovations Drive the Industry Forward

BrightSign BrightBeacon

Samsung Mirror Display

Barco R10 LED

PixelFlex reFLEXion LED Video Display

Christie Mystique

DVIGear DN-100 Series

SiliconCore LED Displays

Mirage Vision Jumbo Outdoor Theater

Delta Displays’ 8K Video Wall

SunBriteTV 49-inch Pro Series Outdoor Display

Exterity’s ArtioSign

Exterity's ArtioSign

Absen N Series Indoor Display

Aeson's Rhodium

Video Wall Controllers

CMND's Display Management Platform

Audience Analytics and the Future of Digital Signage

Social Media Integration Expands the Scope of Digital Signage

Android Digital Media Players Gaining Prominence

Digital Signage Looks at HTML5 for Rich Content

Synergistic Combination of Technology and Editorial Content

Durability & Performance: Issues of Universal Interest

Key Challenges for Digital Signage

High Cost & Uncertain ROI

Interoperability Issues

Value Chain Complications

Competition from Alternative Forms of Advertising: A Challenge to Reckon With

4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES

Market Facts & Figures

US Digital Signage Systems Market Share (in %) by Company: 2020 & 2025

Market Analytics

CANADA

JAPAN

CHINA

EUROPE

Market Facts & Figures

European Digital Signage Systems Market: Competitor Market Share Scenario (in %) for 2020 & 2025

Market Analytics

FRANCE

GERMANY

ITALY

UNITED KINGDOM

SPAIN

RUSSIA

REST OF EUROPE

ASIA-PACIFIC

AUSTRALIA

INDIA

SOUTH KOREA

REST OF ASIA-PACIFIC

LATIN AMERICA

ARGENTINA

BRAZIL

MEXICO

REST OF LATIN AMERICA

MIDDLE EAST

IRAN

ISRAEL

SAUDI ARABIA

UNITED ARAB EMIRATES

REST OF MIDDLE EAST

AFRICA

IV. COMPETITION

Total Companies Profiled: 141

Note: Product cover images may vary from those shown
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