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Location Based Advertising (LBA) - Market Analysis, Trends, and Forecasts

  • ID: 1882089
  • Report
  • March 2020
  • Region: Global
  • 270 Pages
  • Global Industry Analysts, Inc
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The Location Based Advertising (LBA) market worldwide is projected to grow by US$36.7 Billion, driven by a compounded growth of 20.6%. Retail Outlets, one of the segments analyzed and sized in this study, displays the potential to grow at over 19.5%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$21.2 Billion by the year 2025, Retail Outlets will bring in healthy gains adding significant momentum to global growth.

Representing the developed world, the United States will maintain a 17.1% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over US$2.6 Billion to the region's size and clout in the next 5 to 6 years. Over US$1.5 Billion worth of projected demand in the region will come from Rest of Europe markets. In Japan, Retail Outlets will reach a market size of US$952.3 Million by the close of the analysis period. As the world’s second largest economy and the new game changer in global markets, China exhibits the potential to grow at 27% over the next couple of years and add approximately US$5.5 Billion in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific, Latin America and the Middle East. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others:
  • Foursquare
  • Gamigo AG
  • GroundTruth
  • Scanbuy, Inc.
  • Shopkick, Inc.
  • Yoose PTE. Ltd.
Note: Product cover images may vary from those shown
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I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
Location Based Advertising: An Introduction
Benefits of LBA
Key Growth Drivers
Geo-Location Data Vs Location Based Advertising

2. FOCUS ON SELECT PLAYERS
Aislelabs Inc. (Canada)
Foursquare Labs, Inc. (USA))
Gamigo AG (Germany)
GroundTruth (USA)
Scanbuy, Inc. (USA)
Yoose PTE. Ltd. (Singapore)

3. MARKET TRENDS & DRIVERS
New Restrictions on Collection of Location Data to Cost Marketers
EXHIBIT 1: Consumer Willingness to Share Location and Personal Data
Growing Relevance of AI to Location-Based Advertising
Rise in Smartphone Usage Lends Growth Opportunities for LBA
EXHIBIT 2: Smartphone Users Worldwide (In Billion): 2016-2021E
EXHIBIT 3: Global Internet Users in Billion for the Years 2014 through 2020
EXHIBIT 4: Smartphone and Tablet PCs Shipments in Million Units for the Years 2019, 2021 and 2023
Launch of 5G Networks to Boost Growth
EXHIBIT 5: 5G Smartphone Shipments in in Million Units: 2019, 2020, & 2022
Millennials: An Important Demographic
EXHIBIT 6: Consumer Attitude to Targeted Online Advertising by Age Group
LBA Draws Greater Consumer Insights
Mobile Search and Navigation Apps to Drive Growth
Social Media with Location Based Features: Emerging Avenues for Marketing
LBA: A Useful Advertising Tool for Retail Outlets
Location-based Advertising (LBA) Gains Foothold at Airports
EXHIBIT 7: Global Air Traffic Demand: Number of Air Passengers in Billion for the Years 2011 to 2025F
Geotargeting for Hospital Advertising
CheckPoints, a Location-Based Advertising Approach
Context Sensitive Advertising: Significance of Context in LBA
Issues and Challenges
Privacy Concerns Remain Big Issue
Perception of Location-Based Advertising as Spam
Location Based Advertising: A Conceptual Review
Push Approach/Push Advertising
Pull Approach/Pull Advertising
LBA Ecosystem
Significant Aspects of LBA: The Three ‘R’s of LBA

4. GLOBAL MARKET PERSPECTIVE
TABLE 1: Location Based Advertising (LBA) Global Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025
TABLE 2: Location Based Advertising (LBA) Global Retrospective Market Scenario in US$ Thousand by Region/Country: 2015-2017
TABLE 3: Location Based Advertising (LBA) Market Share Shift across Key Geographies Worldwide: 2015 VS 2019 VS 2025
TABLE 4: Retail Outlets (Application) Global Opportunity Assessment in US$ Thousand by Region/Country: 2018-2025
TABLE 5: Retail Outlets (Application) Historic Sales Analysis in US$ Thousand by Region/Country: 2015-2017
TABLE 6: Retail Outlets (Application) Percentage Share Breakdown of Global Sales by Region/Country: 2015 VS 2019 VS 2025
TABLE 7: Public Places (Application) Worldwide Sales in US$ Thousand by Region/Country: 2018-2025
TABLE 8: Public Places (Application) Historic Demand Patterns in US$ Thousand by Region/Country: 2015-2017
TABLE 9: Public Places (Application) Market Share Shift across Key Geographies: 2015 VS 2019 VS 2025
TABLE 10: Airports (Application) Global Market Estimates & Forecasts in US$ Thousand by Region/Country: 2018-2025
TABLE 11: Airports (Application) Retrospective Demand Analysis in US$ Thousand by Region/Country: 2015-2017
TABLE 12: Airports (Application) Market Share Breakdown by Region/Country: 2015 VS 2019 VS 2025
TABLE 13: Hospitals (Application) Demand Potential Worldwide in US$ Thousand by Region/Country: 2018-2025
TABLE 14: Hospitals (Application) Historic Sales Analysis in US$ Thousand by Region/Country: 2015-2017
TABLE 15: Hospitals (Application) Share Breakdown Review by Region/Country: 2015 VS 2019 VS 2025
TABLE 16: Other Applications (Application) Worldwide Latent Demand Forecasts in US$ Thousand by Region/Country: 2018-2025
TABLE 17: Other Applications (Application) Global Historic Analysis in US$ Thousand by Region/Country: 2015-2017
TABLE 18: Other Applications (Application) Distribution of Global Sales by Region/Country: 2015 VS 2019 VS 2025

III. MARKET ANALYSIS
GEOGRAPHIC MARKET ANALYSIS
UNITED STATES
TABLE 19: United States Location Based Advertising (LBA) Latent Demand Forecasts in US$ Thousand by Application: 2018 to 2025
TABLE 20: Location Based Advertising (LBA) Historic Demand Patterns in the United States by Application in US$ Thousand for 2015-2017
TABLE 21: Location Based Advertising (LBA) Market Share Breakdown in the United States by Application: 2015 VS 2019 VS 2025
CANADA
TABLE 22: Canadian Location Based Advertising (LBA) Market Quantitative Demand Analysis in US$ Thousand by Application: 2018 to 2025
TABLE 23: Location Based Advertising (LBA) Market in Canada: Summarization of Historic Demand Patterns in US$ Thousand by Application for 2015-2017
TABLE 24: Canadian Location Based Advertising (LBA) Market Share Analysis by Application: 2015 VS 2019 VS 2025
JAPAN
TABLE 25: Japanese Demand Estimates and Forecasts for Location Based Advertising (LBA) in US$ Thousand by Application: 2018 to 2025
TABLE 26: Japanese Location Based Advertising (LBA) Market in US$ Thousand by Application: 2015-2017
TABLE 27: Location Based Advertising (LBA) Market Share Shift in Japan by Application: 2015 VS 2019 VS 2025
CHINA
TABLE 28: Chinese Demand for Location Based Advertising (LBA) in US$ Thousand by Application: 2018 to 2025
TABLE 29: Location Based Advertising (LBA) Market Review in China in US$ Thousand by Application: 2015-2017
TABLE 30: Chinese Location Based Advertising (LBA) Market Share Breakdown by Application: 2015 VS 2019 VS 2025
EUROPE
TABLE 31: European Location Based Advertising (LBA) Market Demand Scenario in US$ Thousand by Region/Country: 2018-2025
TABLE 32: Location Based Advertising (LBA) Market in Europe: A Historic Market Perspective in US$ Thousand by Region/Country for the Period 2015-2017
TABLE 33: European Location Based Advertising (LBA) Market Share Shift by Region/Country: 2015 VS 2019 VS 2025
TABLE 34: European Location Based Advertising (LBA) Addressable Market Opportunity in US$ Thousand by Application: 2018-2025
TABLE 35: Location Based Advertising (LBA) Market in Europe: Summarization of Historic Demand in US$ Thousand by Application for the Period 2015-2017
TABLE 36: European Location Based Advertising (LBA) Market Share Analysis by Application: 2015 VS 2019 VS 2025
FRANCE
TABLE 37: Location Based Advertising (LBA) Quantitative Demand Analysis in France in US$ Thousand by Application: 2018-2025
TABLE 38: French Location Based Advertising (LBA) Historic Market Review in US$ Thousand by Application: 2015-2017
TABLE 39: French Location Based Advertising (LBA) Market Share Analysis: A 17-Year Perspective by Application for 2015, 2019, and 2025
GERMANY
TABLE 40: Location Based Advertising (LBA) Market in Germany: Annual Sales Estimates and Forecasts in US$ Thousand by Application for the Period 2018-2025
TABLE 41: German Location Based Advertising (LBA) Market in Retrospect in US$ Thousand by Application: 2015-2017
TABLE 42: Location Based Advertising (LBA) Market Share Distribution in Germany by Application: 2015 VS 2019 VS 2025
ITALY
TABLE 43: Italian Demand for Location Based Advertising (LBA) in US$ Thousand by Application: 2018 to 2025
TABLE 44: Location Based Advertising (LBA) Market Review in Italy in US$ Thousand by Application: 2015-2017
TABLE 45: Italian Location Based Advertising (LBA) Market Share Breakdown by Application: 2015 VS 2019 VS 2025
UNITED KINGDOM
TABLE 46: United Kingdom Demand Estimates and Forecasts for Location Based Advertising (LBA) in US$ Thousand by Application: 2018 to 2025
TABLE 47: United Kingdom Location Based Advertising (LBA) Market in US$ Thousand by Application: 2015-2017
TABLE 48: Location Based Advertising (LBA) Market Share Shift in the United Kingdom by Application: 2015 VS 2019 VS 2025
SPAIN
TABLE 49: Spanish Location Based Advertising (LBA) Market Quantitative Demand Analysis in US$ Thousand by Application: 2018 to 2025
TABLE 50: Location Based Advertising (LBA) Market in Spain: Summarization of Historic Demand Patterns in US$ Thousand by Application for 2015-2017
TABLE 51: Spanish Location Based Advertising (LBA) Market Share Analysis by Application: 2015 VS 2019 VS 2025
RUSSIA
TABLE 52: Russian Location Based Advertising (LBA) Latent Demand Forecasts in US$ Thousand by Application: 2018 to 2025
TABLE 53: Location Based Advertising (LBA) Historic Demand Patterns in Russia by Application in US$ Thousand for 2015-2017
TABLE 54: Location Based Advertising (LBA) Market Share Breakdown in Russia by Application: 2015 VS 2019 VS 2025
REST OF EUROPE
TABLE 55: Rest of Europe Location Based Advertising (LBA) Addressable Market Opportunity in US$ Thousand by Application: 2018-2025
TABLE 56: Location Based Advertising (LBA) Market in Rest of Europe: Summarization of Historic Demand in US$ Thousand by Application for the Period 2015-2017
TABLE 57: Rest of Europe Location Based Advertising (LBA) Market Share Analysis by Application: 2015 VS 2019 VS 2025
ASIA-PACIFIC
TABLE 58: Asia-Pacific Location Based Advertising (LBA) Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025
TABLE 59: Location Based Advertising (LBA) Market in Asia-Pacific: Historic Market Analysis in US$ Thousand by Region/Country for the Period 2015-2017
TABLE 60: Asia-Pacific Location Based Advertising (LBA) Market Share Analysis by Region/Country: 2015 VS 2019 VS 2025
TABLE 61: Location Based Advertising (LBA) Quantitative Demand Analysis in Asia-Pacific in US$ Thousand by Application: 2018-2025
TABLE 62: Asia-Pacific Location Based Advertising (LBA) Historic Market Review in US$ Thousand by Application: 2015-2017
TABLE 63: Asia-Pacific Location Based Advertising (LBA) Market Share Analysis: A 17-Year Perspective by Application for 2015, 2019, and 2025
AUSTRALIA
TABLE 64: Location Based Advertising (LBA) Market in Australia: Annual Sales Estimates and Forecasts in US$ Thousand by Application for the Period 2018-2025
TABLE 65: Australian Location Based Advertising (LBA) Market in Retrospect in US$ Thousand by Application: 2015-2017
TABLE 66: Location Based Advertising (LBA) Market Share Distribution in Australia by Application: 2015 VS 2019 VS 2025
INDIA
TABLE 67: Indian Location Based Advertising (LBA) Market Quantitative Demand Analysis in US$ Thousand by Application: 2018 to 2025
TABLE 68: Location Based Advertising (LBA) Market in India: Summarization of Historic Demand Patterns in US$ Thousand by Application for 2015-2017
TABLE 69: Indian Location Based Advertising (LBA) Market Share Analysis by Application: 2015 VS 2019 VS 2025
SOUTH KOREA
TABLE 70: Location Based Advertising (LBA) Market in South Korea: Recent Past, Current and Future Analysis in US$ Thousand by Application for the Period 2018-2025
TABLE 71: South Korean Location Based Advertising (LBA) Historic Market Analysis in US$ Thousand by Application: 2015-2017
TABLE 72: Location Based Advertising (LBA) Market Share Distribution in South Korea by Application: 2015 VS 2019 VS 2025
REST OF ASIA-PACIFIC
TABLE 73: Rest of Asia-Pacific Demand Estimates and Forecasts for Location Based Advertising (LBA) in US$ Thousand by Application: 2018 to 2025
TABLE 74: Rest of Asia-Pacific Location Based Advertising (LBA) Market in US$ Thousand by Application: 2015-2017
TABLE 75: Location Based Advertising (LBA) Market Share Shift in Rest of Asia-Pacific by Application: 2015 VS 2019 VS 2025
LATIN AMERICA
TABLE 76: Latin American Location Based Advertising (LBA) Market Trends by Region/Country in US$ Thousand: 2018-2025
TABLE 77: Location Based Advertising (LBA) Market in Latin America in US$ Thousand by Region/Country: A Historic Perspective for the Period 2015-2017
TABLE 78: Latin American Location Based Advertising (LBA) Market Percentage Breakdown of Sales by Region/Country: 2015, 2019, and 2025
TABLE 79: Latin American Demand for Location Based Advertising (LBA) in US$ Thousand by Application: 2018 to 2025
TABLE 80: Location Based Advertising (LBA) Market Review in Latin America in US$ Thousand by Application: 2015-2017
TABLE 81: Latin American Location Based Advertising (LBA) Market Share Breakdown by Application: 2015 VS 2019 VS 2025
ARGENTINA
TABLE 82: Argentinean Location Based Advertising (LBA) Addressable Market Opportunity in US$ Thousand by Application: 2018-2025
TABLE 83: Location Based Advertising (LBA) Market in Argentina: Summarization of Historic Demand in US$ Thousand by Application for the Period 2015-2017
TABLE 84: Argentinean Location Based Advertising (LBA) Market Share Analysis by Application: 2015 VS 2019 VS 2025
BRAZIL
TABLE 85: Location Based Advertising (LBA) Quantitative Demand Analysis in Brazil in US$ Thousand by Application: 2018-2025
TABLE 86: Brazilian Location Based Advertising (LBA) Historic Market Review in US$ Thousand by Application: 2015-2017
TABLE 87: Brazilian Location Based Advertising (LBA) Market Share Analysis: A 17-Year Perspective by Application for 2015, 2019, and 2025
MEXICO
TABLE 88: Location Based Advertising (LBA) Market in Mexico: Annual Sales Estimates and Forecasts in US$ Thousand by Application for the Period 2018-2025
TABLE 89: Mexican Location Based Advertising (LBA) Market in Retrospect in US$ Thousand by Application: 2015-2017
TABLE 90: Location Based Advertising (LBA) Market Share Distribution in Mexico by Application: 2015 VS 2019 VS 2025
REST OF LATIN AMERICA
TABLE 91: Rest of Latin America Location Based Advertising (LBA) Latent Demand Forecasts in US$ Thousand by Application: 2018 to 2025
TABLE 92: Location Based Advertising (LBA) Historic Demand Patterns in Rest of Latin America by Application in US$ Thousand for 2015-2017
TABLE 93: Location Based Advertising (LBA) Market Share Breakdown in Rest of Latin America by Application: 2015 VS 2019 VS 2025
MIDDLE EAST
TABLE 94: The Middle East Location Based Advertising (LBA) Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025
TABLE 95: Location Based Advertising (LBA) Market in the Middle East by Region/Country in US$ Thousand: 2015-2017
TABLE 96: The Middle East Location Based Advertising (LBA) Market Share Breakdown by Region/Country: 2015, 2019, and 2025
TABLE 97: The Middle East Location Based Advertising (LBA) Market Quantitative Demand Analysis in US$ Thousand by Application: 2018 to 2025
TABLE 98: Location Based Advertising (LBA) Market in the Middle East: Summarization of Historic Demand Patterns in US$ Thousand by Application for 2015-2017
TABLE 99: The Middle East Location Based Advertising (LBA) Market Share Analysis by Application: 2015 VS 2019 VS 2025
IRAN
TABLE 100: Iranian Demand Estimates and Forecasts for Location Based Advertising (LBA) in US$ Thousand by Application: 2018 to 2025
TABLE 101: Iranian Location Based Advertising (LBA) Market in US$ Thousand by Application: 2015-2017
TABLE 102: Location Based Advertising (LBA) Market Share Shift in Iran by Application: 2015 VS 2019 VS 2025
ISRAEL
TABLE 103: Israeli Location Based Advertising (LBA) Addressable Market Opportunity in US$ Thousand by Application: 2018-2025
TABLE 104: Location Based Advertising (LBA) Market in Israel: Summarization of Historic Demand in US$ Thousand by Application for the Period 2015-2017
TABLE 105: Israeli Location Based Advertising (LBA) Market Share Analysis by Application: 2015 VS 2019 VS 2025
SAUDI ARABIA
TABLE 106: Saudi Arabian Demand for Location Based Advertising (LBA) in US$ Thousand by Application: 2018 to 2025
TABLE 107: Location Based Advertising (LBA) Market Review in Saudi Arabia in US$ Thousand by Application: 2015-2017
TABLE 108: Saudi Arabian Location Based Advertising (LBA) Market Share Breakdown by Application: 2015 VS 2019 VS 2025
UNITED ARAB EMIRATES
TABLE 109: Location Based Advertising (LBA) Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Thousand by Application for the Period 2018-2025
TABLE 110: United Arab Emirates Location Based Advertising (LBA) Historic Market Analysis in US$ Thousand by Application: 2015-2017
TABLE 111: Location Based Advertising (LBA) Market Share Distribution in United Arab Emirates by Application: 2015 VS 2019 VS 2025
REST OF MIDDLE EAST
TABLE 112: Location Based Advertising (LBA) Market in Rest of Middle East: Annual Sales Estimates and Forecasts in US$ Thousand by Application for the Period 2018-2025
TABLE 113: Rest of Middle East Location Based Advertising (LBA) Market in Retrospect in US$ Thousand by Application: 2015-2017
TABLE 114: Location Based Advertising (LBA) Market Share Distribution in Rest of Middle East by Application: 2015 VS 2019 VS 2025
AFRICA
TABLE 115: African Location Based Advertising (LBA) Latent Demand Forecasts in US$ Thousand by Application: 2018 to 2025
TABLE 116: Location Based Advertising (LBA) Historic Demand Patterns in Africa by Application in US$ Thousand for 2015-2017
TABLE 117: Location Based Advertising (LBA) Market Share Breakdown in Africa by Application: 2015 VS 2019 VS 2025

IV. COMPETITION
Total Companies Profiled : 37 (including Divisions/Subsidiaries - 38)
Note: Product cover images may vary from those shown
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