Male Toiletries in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- Male toiletries market includes retail sales of aftershaves & colognes, men's disposable razors & blades, post-shave cosmetics - men’s, and pre-shave cosmetics - men’s. The aftershaves & colognes segment consists of male fragrances specifically marketed as "eau de cologne" or "aftershave" and specifically not Eau de Toilette or Eau de Parfum. Technically, these products typically contain 2-5% aromatic compounds, which is less than either Eau de Parfum or Eau de Toilette, causing the lighter scent of Eau de Colognes & Aftershaves. Whereas men’s disposable razors & blades segment consists of Gillette Fusion, Wilkinson Sword Quattro, Gillette Blue Plus Twin Blade fixed head disposable razors. It includes battery-operated razors but excludes electric razors, which can be recharged via mains electricity. Pre-shave cosmetics - men’s segment includes shaving gels, foams, and oils. Post-shave cosmetics - men's segment covers post-shaving balms and lotions/gels, and other cosmetics designed to smooth and cool the skin, or lessen irritation, post-shaving. Excludes traditional "aftershaves".
- The European male toiletries market recorded revenues of $6.71 billion in 2024, representing a compound annual growth rate (CAGR) of 0.3% between 2019 and 2024.
- Market consumption volumes declined with a negative CAGR of 1.9% between 2019 and 2024, reaching a total of 2.08 billion units in 2024.
- The growth of the European male toiletries market during 2019-24 is attributed to the increase in average unit prices rather than a marked rise in consumption. Elevated input costs, coupled with inflationary pressures, encouraged manufacturers to implement price adjustments across product categories.
Scope
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the male toiletries market in Europe
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the male toiletries market in Europe
- Leading company profiles reveal details of key male toiletries market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Europe male toiletries market with five year forecasts by both value and volume
Reasons to Buy
- What was the size of the Europe male toiletries market by value in 2024?
- What will be the size of the Europe male toiletries market in 2029?
- What factors are affecting the strength of competition in the Europe male toiletries market?
- How has the market performed over the last five years?
- How large is Europe’s male toiletries market in relation to its regional counterparts?
Table of Contents
1 Executive Summary
2 Market Overview
3 Market Data
4 Market Segmentation
5 Market Outlook
6 Five Forces Analysis
7 Competitive Landscape
8 Company Profiles
9 Macroeconomic Indicators
10 Appendix
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Beiersdorf AG
- Societe BIC
- The Procter & Gamble Co
- Edgewell Personal Care Co
