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Bottled Water in Pakistan

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    Report

  • 26 Pages
  • December 2025
  • Region: Pakistan
  • Euromonitor International
  • ID: 1923828
Off-trade bottled water volume sales in Pakistan are expected to see moderate growth in 2025, driven by rising health awareness, unreliable municipal supplies, and urban, on-the-go lifestyles. Still purified water remains the dominant category, while opportunities are emerging for premium, flavoured, carbonated, and functional variants. Expansion into restaurant-branded offerings and B2B partnerships is increasing, opening up new opportunities for manufacturers.

This Bottled Water in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bottled Water market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health, convenience and innovation drive demand
INDUSTRY PERFORMANCE
  • Still purified bottled water dominates sales
  • Rise of restaurant-branded offerings
WHAT’S NEXT?
  • Bottled water offers scope for further diversification
  • Technological advancements will lead to greater consistency
  • Sustainability will become key manufacturer and customer focus
COMPETITIVE LANDSCAPE
  • Nestlé maintains dominance
  • Mehran Bottlers leverages existing consumer trust and distribution network
CHANNELS
  • Traditional stores remain key to sales
  • Modern retail formats appeal to convenience-seeking buyers
CATEGORY DATA
  • Table 1 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
  • Table 2 Off-trade Sales of Bottled Water by Category: Value 2020-2025
  • Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
  • Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
  • Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
  • Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTSSOFT DRINKS IN PAKISTAN
EXECUTIVE SUMMARY
  • Urbanisation and channel expansion fuel consumption
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Favourable economic conditions and demographics boost demand for soft drinks
  • Health and wellness trends shape consumption habits
  • Retail expansion improves product accessibility
WHAT’S NEXT?
  • Stabilising economy will boost demand
  • Expected shift towards healthier offerings
  • Expansion of modern retail will increase access to packaged soft drinks
COMPETITIVE LANDSCAPE
  • Multinational giants hold sway
  • Mehran Bottlers is most dynamic player
CHANNELS
  • Small local grocers lead sales
  • E-commerce and modern grocery outlets enhance product availability
  • Foodservice vs retail split
MARKET DATA
  • Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources