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Hosiery in Brazil

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    Report

  • 25 Pages
  • January 2026
  • Region: Brazil
  • Euromonitor International
  • ID: 1923985
The hosiery market in Brazil demonstrated resilience in 2025, with 4% growth in retail volume and 9% growth in current value terms. This was driven by a stable macroeconomic environment and improved consumer confidence. Non-sheer hosiery dominated the market, due to its affordability and essential nature. The market is expected to continue growing, with a forecast CAGR of 5% to BRL6.2 billion by 2030, driven by steady growth in disposable income and the employed female population.

This Hosiery in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Non-Sheer Hosiery, Sheer Hosiery.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hosiery market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Economic stability fuels demand for hosiery in 2025
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Lupo and Invictus drive growth through innovation and affordability
  • Non-sheer hosiery dominates sales thanks to its affordability and essential nature
  • Ai and tech-driven innovation boosts sales through personalisation
  • CHART 3 Lupo Drives Growth with Affordable Multipacks and AI Campaigns
WHAT’S NEXT?
  • Sales set to benefit from economic growth and more women in the workforce
  • Non-sheer hosiery set to benefit from its essential nature and affordability
  • Technological innovation and sustainability drive growth and consumer loyalty
COMPETITIVE LANDSCAPE
  • Lupo and Hope maintain lead through innovation and affordability
  • Emerging players and private label gain share in mass segment
CHANNELS
  • Omnichannel strategies prove fruitful but offline sales dominate
  • E-commerce gains traction with AI-driven personalisation
  • No emerging retail brands or concepts in 2026
PRODUCTS
  • Sustainability drives innovation with eco-friendly hosiery
  • CHART 4 Puket Expands “Meias do Bem” into a Year-Round Circular Hosiery Initiative
  • Innovation in materials and technology enhances hosiery
  • CHART 5 Invictus Launches Tech Sock with Compression, Quick-Dry, and Anti-Odour Tech
  • Business impact of innovation in hosiery products
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Riachuelo Expands Multi-Category Fashion Offering to Capture Polarised Demand
  • CHART 9 Renner Drives Sales Through AI-powered Omnichannel Strategy
  • CHART 10 Osklen Introduces ASAP Concept and Eco-Conscious Collections
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Brazil 2025
  • CHART 13 Key Insights on Consumers in Brazil 2025
  • CHART 14 Consumer Landscape in Brazil 2025
APPAREL AND FOOTWEAR IN BRAZIL
EXECUTIVE SUMMARY
  • Improving economic scenario supports growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Domestic indicators support discretionary spending
  • Riachuelo expands multi-category fashion to capture demand
  • Renner boosts its sales through an AI-powered omnichannel strategy
WHAT’S NEXT?
  • Renner and Centauro lead omnichannel expansion
  • Sustainability and technology set to drive future growth
  • Polarisation and omnichannel strategies to shape industry
COMPETITIVE LANDSCAPE
  • Leading brands maintain share through omnichannel strategies
  • Market evolution driven by mergers and technological innovation
CHANNELS
  • Retail offline remains dominant despite the growth in e-commerce
  • E-commerce drives growth with AI-powered personalisation and resale platforms
  • Omnichannel strategies and technological innovation shaping the retail environment
PRODUCTS
  • Sustainability shaping product design and material choices
  • Innovative product design drives business growth
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources