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Mobile Phones in the US

  • ID: 1924039
  • Report
  • August 2021
  • Region: United States
  • 23 Pages
  • Euromonitor International
As the economy emerges from pandemic-induced cutbacks in spending, consumers are becoming more optimistic about their financial outlook and are more eager to upgrade to new, often more expensive models. After a difficult performance in 2020, this is expected to promote a rebound to growth in 2021, driving value and volume increases for smartphones in 2021.

The publisher's Mobile Phones in USA report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:

Feature Phones, Smartphones.

Data coverage:

Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mobile Phones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Demand for smartphones picks up as the economy recovers and 5G proliferates
  • Apple and Samsung maintain leadership, as mid-tier players vie for share
  • Lingering price sensitivity fuels sales of affordable models
PROSPECTS AND OPPORTUNITIES
  • 5G setup reinforces connectivity, accelerating 5G migration across income segments
  • Mobile gaming, image sensing and security improvements amongst key innovations
  • E-commerce rises to the top in the distribution of mobile phones
CATEGORY DATA
  • Table 1 Sales of Mobile Phones by Category: Volume 2016-2021
  • Table 2 Sales of Mobile Phones by Category: Value 2016-2021
  • Table 3 Sales of Mobile Phones by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Mobile Phones by Category: % Value Growth 2016-2021
  • Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2018-2021
  • Table 6 NBO Company Shares of Mobile Phones: % Volume 2017-2021
  • Table 7 LBN Brand Shares of Mobile Phones: % Volume 2018-2021
  • Table 8 Distribution of Mobile Phones by Channel: % Volume 2017-2021
  • Table 9 Forecast Sales of Mobile Phones by Category: Volume 2021-2026
  • Table 10 Forecast Sales of Mobile Phones by Category: Value 2021-2026
  • Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2021-2026
  • Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2021-2026
  • Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2021-2026
CONSUMER ELECTRONICS IN THE US

EXECUTIVE SUMMARY
  • Consumer electronics in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 14 Sales of Consumer Electronics by Category: Volume 2016-2021
  • Table 15 Sales of Consumer Electronics by Category: Value 2016-2021
  • Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
  • Table 17 Sales of Consumer Electronics by Category: % Value Growth 2016-2021
  • Table 18 NBO Company Shares of Consumer Electronics: % Volume 2017-2021
  • Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021
  • Table 20 Distribution of Consumer Electronics by Channel: % Volume 2016-2021
  • Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026
  • Table 22 Forecast Sales of Consumer Electronics by Category: Value 2021-2026
  • Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026
  • Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown
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