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Pet Products in Denmark

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    Report

  • 21 Pages
  • June 2025
  • Region: Denmark
  • Euromonitor International
  • ID: 1924050
In 2025, pet products in Denmark is expected to witness healthy growth, supported by rising demand for convenience, lifestyle-oriented items, and functional everyday goods. While pet food dominates overall pet expenditure, non-food products, such as litter, grooming tools, and accessories, are gaining traction as consumers focus more on home-based pet management and enrichment. New product formats, better design, and seasonal or themed items are encouraging more frequent purchasing.

The Pet Products in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cat Litter, Other Pet Products, Pet Healthcare.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pet Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Steady demand for pet products over 2025
  • Boehringer Ingelheim Danmark A/S holds leading position
  • Danes are drawn to the in-store experience when shopping for pet products
PROSPECTS AND OPPORTUNITIES
  • Promising outlook for pet products in Denmark
  • Online retailing to fuel growth in pet products
  • Innovation to deliver functional and lifestyle solutions for pet owners
CATEGORY DATA
  • Table 1 Sales of Pet Products by Category: Value 2020-2025
  • Table 2 Sales of Pet Products by Category: % Value Growth 2020-2025
  • Table 3 Sales of Pet Healthcare by Type: % Value 2020-2025
  • Table 4 Sales of Other Pet Products by Type: % Value 2020-2025
  • Table 5 NBO Company Shares of Pet Products: % Value 2020-2024
  • Table 6 LBN Brand Shares of Pet Products: % Value 2021-2024
  • Table 7 Distribution of Pet Products by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Pet Products by Category: Value 2025-2030
  • Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2025-2030
PET CARE IN DENMARK
EXECUTIVE SUMMARY
  • Pet care in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for pet care?
MARKET INDICATORS
  • Table 10 Pet Populations 2020-2025
MARKET DATA
  • Table 11 Sales of Pet Food by Category: Volume 2020-2025
  • Table 12 Sales of Pet Care by Category: Value 2020-2025
  • Table 13 Sales of Pet Food by Category: % Volume Growth 2020-2025
  • Table 14 Sales of Pet Care by Category: % Value Growth 2020-2025
  • Table 15 NBO Company Shares of Pet Food: % Value 2020-2024
  • Table 16 LBN Brand Shares of Pet Food: % Value 2021-2024
  • Table 17 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
  • Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
  • Table 19 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
  • Table 20 Distribution of Pet Care by Format: % Value 2020-2025
  • Table 21 Distribution of Pet Care by Format and Category: % Value 2025
  • Table 22 Distribution of Dog and Cat Food by Format: % Value 2020-2025
  • Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2025
  • Table 24 Forecast Sales of Pet Food by Category: Volume 2025-2030
  • Table 25 Forecast Sales of Pet Care by Category: Value 2025-2030
  • Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
  • Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources