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Traditional Toys and Games in Argentina

  • ID: 1924126
  • Report
  • Region: Argentina
  • 15 pages
  • Euromonitor International
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In 2018, traditional toys and games related to favourite TV characters or films remained popular, but saw no growth in share. Soy Luna, Peppa Pig, Masha and the Bear, Cars, Disney Superheroes and Princesses remained amongst the most popular licensed toys in Argentina. However, economic problems and inflation at the end of the review period led many families to prioritise price over children’s desire for licensed traditional toys and games; hampering growth.

The Traditional Toys and Games in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Traditional Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Traditional Toys and Games in Argentina

List of Contents and Tables
Headlines
Prospects
Economic Problems Hamper Growth of Licensed Toys and Games
Discounts, Promotions and Other Activities To Stimulate Sales
Internet Has Growing Influence on Children's Choices
Competitive Landscape
Lionel's Retakes Lead From Mattel Thanks To Offering Value
National Brands Grow Thanks To Their Pricing and Other Strategies
Differentiation Between Toys for Girls and Boys Strong But Diminishing
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2013-2018
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2013-2018
Table 4 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2013-2018
Table 5 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2013-2018
Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2014-2018
Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2015-2018
Table 8 Distribution of Traditional Toys and Games by Format: % Value 2013-2018
Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2018-2023
Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2018-2023
Table 12 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
Executive Summary
Growth Driven by Inflation But Lower Purchasing Power Encourages Trading Down
Discounting, Payment Currency Shift and Domestic Brands' Push for Distribution Benefit Sales
Latamel Maintains Lead While Domestic Player Lionel Benefits From Offering Value
Move Towards Internet Retailing Encourages Omnichannel Focus
Younger Gamers and Electronic Traditional Toys and Games To Boost Sales
Market Data
Table 13 Sales of Toys and Games by Category: Value 2013-2018
Table 14 Sales of Toys and Games by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Toys and Games: % Value 2014-2018
Table 16 LBN Brand Shares of Toys and Games: % Value 2015-2018
Table 17 Distribution of Toys and Games by Format: % Value 2013-2018
Table 18 Forecast Sales of Toys and Games by Category: Value 2018-2023
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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