Traditional Toys and Games in Argentina

  • ID: 1924126
  • Report
  • Region: Argentina
  • 15 pages
  • Euromonitor International
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In 2017, traditional toys related to favourite TV characters or movies, remained in demand. Soy Luna, Peppa Pig, Masha and the Bear, Cars, Disney Superheroes and princesses continued to be some of the most requested licensed toys in Argentina. However, the inflation of the last two years motivated many families to prioritise price over children’s wishes for licensed traditional toys and games.

The publisher's Traditional Toys and Games in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Traditional Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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TRADITIONAL TOYS AND GAMES IN ARGENTINA

Headlines
Prospects
Licensed Toys Face Declining Consumer Purchasing Power
Internet Retailing and Traditional Toys and Games Stores Gain Ground
Local Entrepreneurs Develop Inclusive Toys
Competitive Landscape
One Multinational and One Local Company Lead the Category
National Companies Develop Strategies To Maintain Sales Share

Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2012-2017
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
Table 4 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
Table 5 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
Table 8 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
Table 12 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
Executive Summary
Toys and Games Grows Amid Slow General Recovery
the Most Important Global Brands Recover Participation and Sales
Growth of Omnichannel Purchases for Toys and Games
New Communication Channels Have Strong Influence
Differentiation Remains Between Toys for Boys and Girls

Market Data
Table 13 Sales of Toys and Games by Category: Value 2012-2017
Table 14 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 16 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 17 Distribution of Toys and Games by Format: % Value 2012-2017
Table 18 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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