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Traditional Toys and Games in Argentina

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    Report

  • 23 Pages
  • July 2025
  • Region: Argentina
  • Euromonitor International
  • ID: 1924126
In 2024, traditional toys and games in Argentina saw value sales growth, despite the negative impact of high inflation on consumers’ incomes. The increasing popularity of digital entertainment and the rise of the kidult phenomenon influenced consumer preferences. The competitive landscape is fragmented, with local innovation becoming essential to compete with digital games and low-cost imports.

The Traditional Toys and Games in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Traditional Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Weakened disposable incomes and rising preference for digital content pressurise category
  • CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
  • Baby and infant remains resilient in face of economic downturn and digital migration
  • CHART 2 Analyst Insight
  • PlayStation Plus discounts impact traditional toys and games
  • CHART 3 Subscription Services Like PlayStation Plus Gain Popularity
  • Dimare SA innovates with City Ball to counter competition
  • Deadpool & Wolverine film boosts related action figure sales among kidults
  • CHART 4 Deadpool & Wolverine Sparks Interest Action Figures
  • WHAT’S NEXT?
  • Baby and infant to continue to lead traditional toys and games
  • Kidult trend and film releases to influence traditional toys and games
  • Cheap imports challenge local manufacturers
COMPETITIVE LANDSCAPE
  • Wabro SA expands following Hasbro exit amid currency volatility
  • Dimare expands share with construction toy success
  • Pop Mart launches new The Monsters plush toys inspired by international popularity of Labubu
CHANNELS
  • Traditional toys and games stores remains leading distribution channel
  • Grocery retailers lose share as government programme ends
COUNTRY REPORTS DISCLAIMER
  • CHART 5 Key Trends 2024
  • CHART 6 Analyst Insight
  • CHART 7 BA Gaming Cup Taps Adult Gaming Nostalgia
  • CHART 8 City Ball Construction Game
  • CHART 9 Nintendo Switch 2 Among Argentina’s 2025 Launches
  • CHART 10 Real GDP Growth and Inflation 2019-2029
  • CHART 11 PEST Analysis in Argentina 2024
  • CHART 12 Key Insights on Consumers in Argentina 2024
  • CHART 13 Consumer Landscape in Argentina 2024
TOYS AND GAMES IN ARGENTINA
EXECUTIVE SUMMARY
  • Inflation drives value growth, but kidult trend supports overall sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Video games displays strong value growth amid inflation
  • Adults' nostalgia boosts traditional toys and games and popularity of esports
  • Dimare updates designs to appeal to modern consumers
  • WHAT’S NEXT?
  • Video games to drive further growth in toys and games
  • The further move towards digital content and local games studios
  • Imports will remain significant challenge for local market
COMPETITIVE LANDSCAPE
  • Wabro gains ground as Hasbro exits, resulting in distribution rights transfer
  • Dimare SA gains share with construction through City Ball launch
  • Nintendo Switch 2 and Minecraft toys to spearhead new product launches
CHANNELS
  • Retail e-commerce gains share as Precios Justos ends and retail prices increase
  • El Mundo del Juguete leads fragmented landscape of traditional toys and games stores
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources