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Beiersdorf AG in Beauty and Personal Care (World)

  • ID: 1932910
  • Company Profile
  • September 2019
  • Region: Global
  • 43 pages
  • Euromonitor International
  • Beiersdorf AG
Amidst growing competition, changing consumer demand and surging product innovation, it is challenging for Beiersdorf to match industry growth. The company is looking to become more agile to withstand competition from indie brands, with the launch of its Corporate Indie Brands business unit. Innovations are also centred on its core brands, including Nivea and Eucerin, which is well positioned to win in dermocosmetics, and La Prairie, which appeals to Chinese consumers.

The author's Beiersdorf AG in Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
Beiersdorf AG in Beauty and Personal Care (World)

Scope of the Report
State of Play
Exposure to Future Growth
Competitive Positioning
Skin Care
Men’s Grooming
Other Categories
Key Findings
Note: Product cover images may vary from those shown