Retail Tissue in Vietnam - Research and Markets

Habits formed during the COVID-19 crisis, including more frequent eating at home and generally spending more time at home, helped to drive stable growth for retail tissue in the Vietnamese market during 2022. Higher levels of hygiene awareness and health concerns also made people pay more attention to the origins and ingredients of products. There is growing awareness amongst urban consumers about using tissue products for specific purposes.

The analyst's Retail Tissue in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Retail Tissue market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

RETAIL TISSUE IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS

Stable growth during 2022
Intense competition between domestic and imported retail tissue
Low levels of consumer loyalty in fragmented competitive landscape, while e-commerce retains its growth potential

PROSPECTS AND OPPORTUNITIES

Retail tissue expected to maintain stable growth in coming years
Intense competition expected in the forecast period
Bigger pack size and combos are expected to be seen across various channels

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2017-2022
Table 2 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 4 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 5 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027

TISSUE AND HYGIENE IN VIETNAM

EXECUTIVE SUMMARY

Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?

MARKET INDICATORS

Table 7 Birth Rates 2017-2022
Table 8 Infant Population 2017-2022
Table 9 Female Population by Age 2017-2022
Table 10 Total Population by Age 2017-2022
Table 11 Households 2017-2022
Table 12 Forecast Infant Population 2022-2027
Table 13 Forecast Female Population by Age 2022-2027
Table 14 Forecast Total Population by Age 2022-2027
Table 15 Forecast Households 2022-2027

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES