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Retail Tissue in Vietnam

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    Report

  • 23 Pages
  • March 2024
  • Region: Vietnam
  • Euromonitor International
  • ID: 1932950
A greater focus on hygiene and improving living standards continued to drive strong and stable growth for retail tissue in Vietnam in both value and volume terms. Whereas in the past most people in rural areas of Vietnam were used toilet paper for all purposes around the home, in recent years they have started to invest in purpose-specific products such as napkins and facial tissues.

The Retail Tissue in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retail Tissue market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

RETAIL TISSUE IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Improving hygiene standards and an expanding offer continues to fuel strong growth in retail tissue
  • Competition remains tough with leading players focused on consumer engagement, marketing and new packaging designs
  • As incomes rise more consumers turn to premium options while bidet sprayers present a new threat to sales
PROSPECTS AND OPPORTUNITIES
  • Bright outlook for retail tissue as hygiene standards improve and consumers look for greater convenience
  • Attractiveness of Vietnam market to invite an increase in market entrants
  • Distribution landscape set to continue evolving
CATEGORY DATA
  • Table 1 Retail Sales of Tissue by Category: Value 2018-2023
  • Table 2 Retail Sales of Tissue by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Retail Tissue: % Value 2019-2023
  • Table 4 LBN Brand Shares of Retail Tissue: % Value 2020-2023
  • Table 5 Forecast Retail Sales of Tissue by Category: Value 2023-2028
  • Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN VIETNAM
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2018-2023
  • Table 8 Infant Population 2018-2023
  • Table 9 Female Population by Age 2018-2023
  • Table 10 Total Population by Age 2018-2023
  • Table 11 Households 2018-2023
  • Table 12 Forecast Infant Population 2023-2028
  • Table 13 Forecast Female Population by Age 2023-2028
  • Table 14 Forecast Total Population by Age 2023-2028
  • Table 15 Forecast Households 2023-2028
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources