Fish and Seafood in Japan

Total volume sales of fish and seafood declined in 2025 as rising prices and a growing demand for convenient meal solutions put pressure on retail volume sales. Consumers are increasingly looking for packaged food that can be quickly prepared with minimum mess or bad smells, with frozen fish and seafood winning favour. Foodservice sales continued to see a slow recovery buoyed by an uptick in tourism.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2025, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Crustaceans, Fish, Molluscs and Cephalopods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fish and Seafood market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.