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Hosiery in Sweden

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    Report

  • 28 Pages
  • February 2026
  • Region: Sweden
  • Euromonitor International
  • ID: 1946083
The hosiery market in Sweden is characterised by steady demand for everyday essentials, driven primarily by grocery retailers, with a growing trend towards specialised sports socks and niche segments. To succeed in a category expected to see a current value CAGR of 3% over the forecast period to reach SEK2.9 billion in 2030, brands should focus on differentiating their products through sustainability, quality and specialised features, and leverage e-commerce to improve visibility and accessibility.

This Hosiery in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Non-Sheer Hosiery, Sheer Hosiery.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hosiery market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Hosiery is a commodified category in Sweden
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Grocery retailers drive sales of everyday hosiery essentials
  • Specialised sports socks drive dynamic growth in niche areas
  • Commodification and grocery dominance shape industry performance
  • CHART 3 Grocery Retailers’ Private Label Lines Reinforce Hosiery’s Low-Margin, Multi-Pack Position
WHAT’S NEXT?
  • Grocery retailers maintain grip on hosiery sales
  • Specialised socks drive growth in niche areas
  • Sustainability efforts slowly gaining traction
COMPETITIVE LANDSCAPE
  • Domestic low-cost giants and sportswear brands lead sales
  • Premium sportswear brands drive growth in niche areas
CHANNELS
  • Retail e-commerce fuels growth with diverse offerings
PRODUCTS
  • Sustainable brands lead innovation with eco-friendly products
  • CHART 4 Organic Socks of Sweden Promotes Eco-Friendly Hosiery Through Online Channels
  • Niche players drive growth with specialised products
  • Innovation fuels moderate growth and category elevation
  • ARK expands its Performance Socks offering
  • CHART 5 Swedish Brand ARK Sport Expands Performance Sock Line
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Polarn O Pyret Expands Second-Hand Platform
  • CHART 9 Lager 157 Expands Store Network to Strengthen its Position in Affordable Basics
  • CHART 10 Ida Sjöstedt Expands Social-Media-Driven Womenswear Collections
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Sweden 2025
  • CHART 13 Key Insights on Consumers in Sweden 2025
  • CHART 14 Consumer Landscape in Sweden 2025
APPAREL AND FOOTWEAR IN SWEDEN
EXECUTIVE SUMMARY
  • Positive growth seen in the Swedish apparel and footwear market in 2025
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Apparel dominates sales, sportswear sees the most dynamic growth
  • Resale and rental reshape consumer behaviour
WHAT’S NEXT?
  • Consumers drive demand for sustainable and premium products
  • Specialised products benefit from lifestyle and fitness trends
  • Omnichannel strategies and digital innovation shape the market
COMPETITIVE LANDSCAPE
  • H&M Group and specialised brands drive market polarisation
  • Lager 157 expansion and digital innovation reshape market dynamics
  • Ida Sjöstedt expands focus on social-media-led marketing and seasonal capsule drops
CHANNELS
  • Offline retail maintains lead despite e-commerce growth
  • E-commerce is the fastest-growing distribution channel
  • Omnichannel strategies drive consumer engagement
PRODUCTS
  • Resale platforms and premium basics drive market shift
  • Social media and discounting shape consumer behaviour
  • Market polarisation benefits economy and premium players
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources