Mobile Phones in Vietnam

Retail volume sales of mobile phones fell by 5% in Vietnam in 2025, reaching 13 million units. This decline was mainly attributed to high market penetration, with a significant proportion of the consumer base already owning a mobile phone, and therefore demand was mainly limited to replacement purchases. Despite the launch of new smartphone models, these devices also failed to provide compelling reasons for consumers to upgrade, leading to a decline in demand.

The Mobile Phones in Vietnam report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mobile Phones market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.