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Social Media Advertising - Global Market Trajectory & Analytics

  • ID: 1946804
  • Report
  • July 2020
  • Region: Global
  • 195 Pages
  • Global Industry Analysts, Inc
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Global Social Media Advertising Market to Reach $248.2 Billion by 2027

Amid the COVID-19 crisis, the global market for Social Media Advertising estimated at US$85.2 Billion in the year 2020, is projected to reach a revised size of US$248.2 Billion by 2027, growing at aCAGR of 16.5% over the period 2020-2027. Desktop, one of the segments analyzed in the report, is projected to record 15.2% CAGR and reach US$155 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Mobile segment is readjusted to a revised 18.9% CAGR for the next 7-year period.

The U.S. Market is Estimated at $23 Billion, While China is Forecast to Grow at 21.1% CAGR

The Social Media Advertising market in the U.S. is estimated at US$23 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$57 Billion by the year 2027 trailing a CAGR of 21.1% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 12% and 14.4% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 13% CAGR.We bring years of research experience to this 19th edition of our report. The 195-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others:
  • Amazon.com, Inc.
  • Google LLC
  • LinkedIn Corporation
  • Pinterest, Inc.
  • Snapchat
  • Tumblr/Verizon Media
  • Twitter
  • Vimeo, LLC
  • YouTube.

The global analysis and forecast periods covered within the report are 2020-2027 (Current & Future Analysis) and 2012-2019 (Historic Review). Research estimates are provided for 2020, while research projections cover the period 2021-2027.
Note: Product cover images may vary from those shown
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I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Global Competitor Market Shares

Social Media Advertising Competitor Market Share Scenario Worldwide (in %): 2019 & 2028

Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

TABLE 1: Social Media Advertising Global Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
TABLE 2: Social Media Advertising Global Retrospective Market Scenario in US$ Million by Region/Country: 2012-2019
TABLE 3: Social Media Advertising Market Share Shift across Key Geographies Worldwide: 2012 VS 2020 VS 2027
TABLE 4: Desktop (Type) World Market by Region/Country in US$ Million: 2020 to 2027
TABLE 5: Desktop (Type) Historic Market Analysis by Region/Country in US$ Million: 2012 to 2019
TABLE 6: Desktop (Type) Market Share Breakdown of Worldwide Sales by Region/Country: 2012 VS 2020 VS 2027
TABLE 7: Mobile (Type) Potential Growth Markets Worldwide in US$ Million: 2020 to 2027
TABLE 8: Mobile (Type) Historic Market Perspective by Region/Country in US$ Million: 2012 to 2019
TABLE 9: Mobile (Type) Market Sales Breakdown by Region/Country in Percentage: 2012 VS 2020 VS 2027

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES

Market Facts & Figures

US Social Media Advertising Market Share (in %) by Company: 2019 & 2025

Market Analytics
TABLE 10: United States Social Media Advertising Market Estimates and Projections in US$ Million by Type: 2020 to 2027
TABLE 11: Social Media Advertising Market in the United States by Type: A Historic Review in US$ Million for 2012-2019
TABLE 12: United States Social Media Advertising Market Share Breakdown by Type: 2012 VS 2020 VS 2027

CANADA

TABLE 13: Canadian Social Media Advertising Market Estimates and Forecasts in US$ Million by Type: 2020 to 2027
TABLE 14: Canadian Social Media Advertising Historic Market Review by Type in US$ Million: 2012-2019
TABLE 15: Social Media Advertising Market in Canada: Percentage Share Breakdown of Sales by Type for 2012, 2020, and 2027

JAPAN

TABLE 16: Japanese Market for Social Media Advertising: Annual Sales Estimates and Projections in US$ Million by Type for the Period 2020-2027
TABLE 17: Social Media Advertising Market in Japan: Historic Sales Analysis in US$ Million by Type for the Period 2012-2019
TABLE 18: Japanese Social Media Advertising Market Share Analysis by Type: 2012 VS 2020 VS 2027

CHINA

TABLE 19: Chinese Social Media Advertising Market Growth Prospects in US$ Million by Type for the Period 2020-2027
TABLE 20: Social Media Advertising Historic Market Analysis in China in US$ Million by Type: 2012-2019
TABLE 21: Chinese Social Media Advertising Market by Type: Percentage Breakdown of Sales for 2012, 2020, and 2027

EUROPE

Market Facts & Figures

European Social Media Advertising Market: Competitor Market Share Scenario (in %) for 2019 & 2025

Market Analytics
TABLE 22: European Social Media Advertising Market Demand Scenario in US$ Million by Region/Country: 2020-2027
TABLE 23: Social Media Advertising Market in Europe: A Historic Market Perspective in US$ Million by Region/Country for the Period 2012-2019
TABLE 24: European Social Media Advertising Market Share Shift by Region/Country: 2012 VS 2020 VS 2027
TABLE 25: European Social Media Advertising Market Estimates and Forecasts in US$ Million by Type: 2020-2027
TABLE 26: Social Media Advertising Market in Europe in US$ Million by Type: A Historic Review for the Period 2012-2019
TABLE 27: European Social Media Advertising Market Share Breakdown by Type: 2012 VS 2020 VS 2027

FRANCE

TABLE 28: Social Media Advertising Market in France by Type: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 29: French Social Media Advertising Historic Market Scenario in US$ Million by Type: 2012-2019
TABLE 30: French Social Media Advertising Market Share Analysis by Type: 2012 VS 2020 VS 2027

GERMANY

TABLE 31: Social Media Advertising Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2020-2027
TABLE 32: German Social Media Advertising Historic Market Analysis in US$ Million by Type: 2012-2019
TABLE 33: German Social Media Advertising Market Share Breakdown by Type: 2012 VS 2020 VS 2027

ITALY

TABLE 34: Italian Social Media Advertising Market Growth Prospects in US$ Million by Type for the Period 2020-2027
TABLE 35: Social Media Advertising Historic Market Analysis in Italy in US$ Million by Type: 2012-2019
TABLE 36: Italian Social Media Advertising Market by Type: Percentage Breakdown of Sales for 2012, 2020, and 2027

UNITED KINGDOM

TABLE 37: United Kingdom Market for Social Media Advertising: Annual Sales Estimates and Projections in US$ Million by Type for the Period 2020-2027
TABLE 38: Social Media Advertising Market in the United Kingdom: Historic Sales Analysis in US$ Million by Type for the Period 2012-2019
TABLE 39: United Kingdom Social Media Advertising Market Share Analysis by Type: 2012 VS 2020 VS 2027

SPAIN

TABLE 40: Spanish Social Media Advertising Market Estimates and Forecasts in US$ Million by Type: 2020 to 2027
TABLE 41: Spanish Social Media Advertising Historic Market Review by Type in US$ Million: 2012-2019
TABLE 42: Social Media Advertising Market in Spain: Percentage Share Breakdown of Sales by Type for 2012, 2020, and 2027

RUSSIA

TABLE 43: Russian Social Media Advertising Market Estimates and Projections in US$ Million by Type: 2020 to 2027
TABLE 44: Social Media Advertising Market in Russia by Type: A Historic Review in US$ Million for 2012-2019
TABLE 45: Russian Social Media Advertising Market Share Breakdown by Type: 2012 VS 2020 VS 2027

REST OF EUROPE

TABLE 46: Rest of Europe Social Media Advertising Market Estimates and Forecasts in US$ Million by Type: 2020-2027
TABLE 47: Social Media Advertising Market in Rest of Europe in US$ Million by Type: A Historic Review for the Period 2012-2019
TABLE 48: Rest of Europe Social Media Advertising Market Share Breakdown by Type: 2012 VS 2020 VS 2027

ASIA-PACIFIC

TABLE 49: Asia-Pacific Social Media Advertising Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
TABLE 50: Social Media Advertising Market in Asia-Pacific: Historic Market Analysis in US$ Million by Region/Country for the Period 2012-2019
TABLE 51: Asia-Pacific Social Media Advertising Market Share Analysis by Region/Country: 2012 VS 2020 VS 2027
TABLE 52: Social Media Advertising Market in Asia-Pacific by Type: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 53: Asia-Pacific Social Media Advertising Historic Market Scenario in US$ Million by Type: 2012-2019
TABLE 54: Asia-Pacific Social Media Advertising Market Share Analysis by Type: 2012 VS 2020 VS 2027

AUSTRALIA

TABLE 55: Social Media Advertising Market in Australia: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2020-2027
TABLE 56: Australian Social Media Advertising Historic Market Analysis in US$ Million by Type: 2012-2019
TABLE 57: Australian Social Media Advertising Market Share Breakdown by Type: 2012 VS 2020 VS 2027

INDIA

TABLE 58: Indian Social Media Advertising Market Estimates and Forecasts in US$ Million by Type: 2020 to 2027
TABLE 59: Indian Social Media Advertising Historic Market Review by Type in US$ Million: 2012-2019
TABLE 60: Social Media Advertising Market in India: Percentage Share Breakdown of Sales by Type for 2012, 2020, and 2027

SOUTH KOREA

TABLE 61: Social Media Advertising Market in South Korea: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2020-2027
TABLE 62: South Korean Social Media Advertising Historic Market Analysis in US$ Million by Type: 2012-2019
TABLE 63: Social Media Advertising Market Share Distribution in South Korea by Type: 2012 VS 2020 VS 2027

REST OF ASIA-PACIFIC

TABLE 64: Rest of Asia-Pacific Market for Social Media Advertising: Annual Sales Estimates and Projections in US$ Million by Type for the Period 2020-2027
TABLE 65: Social Media Advertising Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Million by Type for the Period 2012-2019
TABLE 66: Rest of Asia-Pacific Social Media Advertising Market Share Analysis by Type: 2012 VS 2020 VS 2027

LATIN AMERICA

TABLE 67: Latin American Social Media Advertising Market Trends by Region/Country in US$ Million: 2020-2027
TABLE 68: Social Media Advertising Market in Latin America in US$ Million by Region/Country: A Historic Perspective for the Period 2012-2019
TABLE 69: Latin American Social Media Advertising Market Percentage Breakdown of Sales by Region/Country: 2012, 2020, and 2027
TABLE 70: Latin American Social Media Advertising Market Growth Prospects in US$ Million by Type for the Period 2020-2027
TABLE 71: Social Media Advertising Historic Market Analysis in Latin America in US$ Million by Type: 2012-2019
TABLE 72: Latin American Social Media Advertising Market by Type: Percentage Breakdown of Sales for 2012, 2020, and 2027

ARGENTINA

TABLE 73: Argentinean Social Media Advertising Market Estimates and Forecasts in US$ Million by Type: 2020-2027
TABLE 74: Social Media Advertising Market in Argentina in US$ Million by Type: A Historic Review for the Period 2012-2019
TABLE 75: Argentinean Social Media Advertising Market Share Breakdown by Type: 2012 VS 2020 VS 2027

BRAZIL

TABLE 76: Social Media Advertising Market in Brazil by Type: Estimates and Projections in US$ Million for the Period 2020-2027
TABLE 77: Brazilian Social Media Advertising Historic Market Scenario in US$ Million by Type: 2012-2019
TABLE 78: Brazilian Social Media Advertising Market Share Analysis by Type: 2012 VS 2020 VS 2027

MEXICO

TABLE 79: Social Media Advertising Market in Mexico: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2020-2027
TABLE 80: Mexican Social Media Advertising Historic Market Analysis in US$ Million by Type: 2012-2019
TABLE 81: Mexican Social Media Advertising Market Share Breakdown by Type: 2012 VS 2020 VS 2027

REST OF LATIN AMERICA

TABLE 82: Rest of Latin America Social Media Advertising Market Estimates and Projections in US$ Million by Type: 2020 to 2027
TABLE 83: Social Media Advertising Market in Rest of Latin America by Type: A Historic Review in US$ Million for 2012-2019
TABLE 84: Rest of Latin America Social Media Advertising Market Share Breakdown by Type: 2012 VS 2020 VS 2027

MIDDLE EAST

TABLE 85: The Middle East Social Media Advertising Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
TABLE 86: Social Media Advertising Market in the Middle East by Region/Country in US$ Million: 2012-2019
TABLE 87: The Middle East Social Media Advertising Market Share Breakdown by Region/Country: 2012, 2020, and 2027
TABLE 88: The Middle East Social Media Advertising Market Estimates and Forecasts in US$ Million by Type: 2020 to 2027
TABLE 89: The Middle East Social Media Advertising Historic Market by Type in US$ Million: 2012-2019
TABLE 90: Social Media Advertising Market in the Middle East: Percentage Share Breakdown of Sales by Type for 2012,2020, and 2027

IRAN

TABLE 91: Iranian Market for Social Media Advertising: Annual Sales Estimates and Projections in US$ Million by Type for the Period 2020-2027
TABLE 92: Social Media Advertising Market in Iran: Historic Sales Analysis in US$ Million by Type for the Period 2012-2019
TABLE 93: Iranian Social Media Advertising Market Share Analysis by Type: 2012 VS 2020 VS 2027

ISRAEL

TABLE 94: Israeli Social Media Advertising Market Estimates and Forecasts in US$ Million by Type: 2020-2027
TABLE 95: Social Media Advertising Market in Israel in US$ Million by Type: A Historic Review for the Period 2012-2019
TABLE 96: Israeli Social Media Advertising Market Share Breakdown by Type: 2012 VS 2020 VS 2027

SAUDI ARABIA

TABLE 97: Saudi Arabian Social Media Advertising Market Growth Prospects in US$ Million by Type for the Period 2020-2027
TABLE 98: Social Media Advertising Historic Market Analysis in Saudi Arabia in US$ Million by Type: 2012-2019
TABLE 99: Saudi Arabian Social Media Advertising Market by Type: Percentage Breakdown of Sales for 2012, 2020, and 2027

UNITED ARAB EMIRATES

TABLE 100: Social Media Advertising Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2020-2027
TABLE 101: United Arab Emirates Social Media Advertising Historic Market Analysis in US$ Million by Type: 2012-2019
TABLE 102: Social Media Advertising Market Share Distribution in United Arab Emirates by Type: 2012 VS 2020 VS 2027

REST OF MIDDLE EAST

TABLE 103: Social Media Advertising Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2020-2027
TABLE 104: Rest of Middle East Social Media Advertising Historic Market Analysis in US$ Million by Type: 2012-2019
TABLE 105: Rest of Middle East Social Media Advertising Market Share Breakdown by Type: 2012 VS 2020 VS 2027

AFRICA

TABLE 106: African Social Media Advertising Market Estimates and Projections in US$ Million by Type: 2020 to 2027
TABLE 107: Social Media Advertising Market in Africa by Type: A Historic Review in US$ Million for 2012-2019
TABLE 108: African Social Media Advertising Market Share Breakdown by Type: 2012 VS 2020 VS 2027

IV. COMPETITION

Total Companies Profiled: 57

Note: Product cover images may vary from those shown
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