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Fragrances in Europe

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    Report

  • 46 Pages
  • August 2025
  • Region: Europe
  • MarketLine
  • ID: 1954529
Fragrances in Europe industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • Fragrances market includes the retail sales of female fragrances, male fragrances, fragrances set, and unisex fragrances. Market is valued according to retail selling price (RSP) and includes any applicable taxes.
  • The European fragrances market recorded revenues of $21.32 billion in 2024, representing a compound annual growth rate (CAGR) of 2.1% between 2019-24.
  • Market consumption volumes declined with a negative CAGR of 0.3% between 2019-24, reaching a total of 619.5 million units in 2024.
  • The moderate growth of the European fragrances market during 2019-24 can be attributed to the pandemic-related lockdowns, prolonged store closures, and a steep decline in tourism that significantly impacted duty-free and travel-retail sales, key revenue channels for premium brands.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the fragrances market in Europe
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the fragrances market in Europe
  • Leading company profiles reveal details of key fragrances market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Europe fragrances market with five year forecasts by both value and volume

Reasons to Buy

  • What was the size of the Europe fragrances market by value in 2024?
  • What will be the size of the Europe fragrances market in 2029?
  • What factors are affecting the strength of competition in the Europe fragrances market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Europe's fragrances market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the European fragrances market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered over the same period (2019-24)?
7.5. What are the most popular brands in the European fragrances market?
7.6. What have been the most significant developments in the European fragrances market in 2024?
8 Company Profiles
8.1. Puig
8.2. L'Oreal SA
8.3. LVMH Moet Hennessy Louis Vuitton SE
8.4. Coty Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Europe fragrances market value: $ million, 2019-24
Table 2: Europe fragrances market volume: million units, 2019-24
Table 3: Europe fragrances market category segmentation: % share, by value, 2019-24
Table 4: Europe fragrances market category segmentation: $ million, 2019-24
Table 5: Europe fragrances market geography segmentation: $ million, 2024
Table 6: Europe fragrances market distribution: % share, by value, 2024
Table 7: Europe fragrances market value forecast: $ million, 2024-29
Table 8: Europe fragrances market volume forecast: million units, 2024-29
Table 9: Europe fragrances market share: % share, by value, 2024
Table 10: Puig: Key Facts
Table 11: Puig: Annual Financial Ratios
Table 12: Puig: Key Employees
Table 13: L'Oreal SA: Key Facts
Table 14: L'Oreal SA: Annual Financial Ratios
Table 15: L'Oreal SA: Key Employees
Table 16: L'Oreal SA: Key Employees Continued
Table 17: LVMH Moet Hennessy Louis Vuitton SE: Key Facts
Table 18: LVMH Moet Hennessy Louis Vuitton SE: Annual Financial Ratios
Table 19: LVMH Moet Hennessy Louis Vuitton SE: Key Employees
Table 20: LVMH Moet Hennessy Louis Vuitton SE: Key Employees Continued
Table 21: Coty Inc: Key Facts
Table 22: Coty Inc: Annual Financial Ratios
Table 23: Coty Inc: Key Employees
Table 24: Europe Size of Population (Million), 2020-24
Table 25: Europe Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 26: Europe GDP (Current Prices, $ Billion), 2020-24
Table 27: Europe Inflation, 2020-24
Table 28: Europe Consumer Price Index (Absolute), 2020-24
Table 29: Europe Exchange Rate, 2019-24
List of Figures
Figure 1: Europe fragrances market value: $ million, 2019-24
Figure 2: Europe fragrances market volume: million units, 2019-24
Figure 3: Europe fragrances market category segmentation: $ million, 2019-24
Figure 4: Europe fragrances market geography segmentation: % share, by value, 2024
Figure 5: Europe fragrances market distribution: % share, by value, 2024
Figure 6: Europe fragrances market value forecast: $ million, 2024-29
Figure 7: Europe fragrances market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the fragrances market in Europe, 2024
Figure 9: Drivers of buyer power in the fragrances market in Europe, 2024
Figure 10: Drivers of supplier power in the fragrances market in Europe, 2024
Figure 11: Factors influencing the likelihood of new entrants in the fragrances market in Europe, 2024
Figure 12: Factors influencing the threat of substitutes in the fragrances market in Europe, 2024
Figure 13: Drivers of degree of rivalry in the fragrances market in Europe, 2024
Figure 14: Europe fragrances market share: % share, by value, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Puig
  • L'Oreal SA
  • LVMH Moet Hennessy Louis Vuitton SE
  • Coty Inc