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Personal Care Appliances in Singapore

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    Report

  • 23 Pages
  • January 2026
  • Region: Singapore
  • Euromonitor International
  • ID: 1960671
Personal care appliances in Singapore experienced significant solid retail volume growth of 2% in 2025, driven by consumer demand for advanced and affordable products. The category’s performance can be attributed to the increasing availability of value-for-money brands, influenced by Korean and Chinese cultural trends, and the significant role of social media and influencers in promoting products.

This Personal Care Appliances in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Care Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Personal care appliances thrive on advanced, affordable products and health trends
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Influencers drive sales growth through social media campaigns
  • CHART 2 YOOSE Mini 2.0: Compact Electric Shaver with Wet and Dry Functionality
  • How multifunctional and compact appliances meet Singaporeans’ needs
  • CHART 3 Braun Series 7 AIO7580: 15-in-1 Grooming Kit with ProBlade and AutoSense
  • How budget-friendly personal care appliances are disrupting the market
  • CHART 4 Dreame Miracle Pro Hair Dryer with Competitive Pricing
WHAT’S NEXT?
  • Increasing health consciousness to drive demand for advanced products
  • Connecting with Gen Z: Influencer marketing and seasonal sales in personal care appliances
  • CHART 5 Analyst Insight
  • Consumers to further embrace multifunctional grooming devices for convenience and efficiency
COMPETITIVE LANDSCAPE
  • Dreame gains ground with innovative hair care appliances
CHANNELS
  • E-commerce remains leading distribution channel overall
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 LG NeoChef 2025: Smart Inverter for Energy-Efficient Cooking
  • CHART 8 PRISM+ Nanobot Elite AI: AI-Enhanced Robot Vacuum with Self-Cleaning and Smart Features
  • CHART 9 Toyomi UltiChef: The 7-in-1 is Multifunctional Appliance for Compact Homes
  • CHART 10 Analyst Insight
  • CHART 11 Growth Decomposition of Consumer Appliances 2024-2029
  • CHART 12 Real GDP Growth and Inflation 2020-2030
  • CHART 13 PEST Analysis in Singapore 2025
  • CHART 14 Key Insights on Consumers in Singapore 2025
  • CHART 15 Consumer Landscape in Singapore 2025
CONSUMER APPLIANCES IN SINGAPORE
EXECUTIVE SUMMARY
  • Unlocking growth in consumer appliances with innovation and smart strategies
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Growth of consumer appliances driven by urban lifestyles and technology
  • Smart and AI-powered features become mainstream
  • Multifunctionality and compact design reshape appliance landscape
WHAT’S NEXT?
  • Solid growth to be driven by smart and energy-efficient appliances
  • Technological innovation to drive growth across the industry
  • Singapore's evolving lifestyles: Shaping appliance segmentation and personalisation
COMPETITIVE LANDSCAPE
  • Leading companies maintain positions through breadth and innovation
CHANNELS
  • Appliances and electronics specialists drive offline sales
  • Retail e-commerce gains ground, driven by convenience and competitive pricing
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources