Mobile Phones in Romania

Volume sales of mobile phones in Romania increased slightly in 2025. While the category performed better than in 2024, growth remained modest as decreasing purchasing power, high inflation, and newly introduced austerity measures discouraged investment in expensive electronics. Mid-range and premium smartphones continued to dominate sales, with penetration in Romania considerably higher than in neighbouring markets such as Bulgaria, Hungary, or Poland.

The Mobile Phones in Romania report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mobile Phones market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.