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Childrenswear in Greece

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    Report

  • 26 Pages
  • February 2026
  • Region: Greece
  • Euromonitor International
  • ID: 2012178
The childrenswear market in Greece experienced an increase in retail value sales in 2025, with a 1% growth rate in current terms, amounting to EUR572 million. The market exhibited polarisation during the year. There was variability in performance across categories, with baby and toddler wear witnessing decline, while both boys’ apparel and girls’ apparel registered growth.

This Childrenswear in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Childrenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Notable polarisation
  • CHART 1 Key Trends 2025
  • CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
  • Mid-tier childrenswear brands face margin pressures
  • Girls’ apparel is the largest category
  • Lapin House navigates market polarisation with quality focus
  • CHART 3 Lapin House Childrenswear Remains Resilient
WHAT’S NEXT?
  • Sustainable and niche childrenswear brands to thrive
  • Digital and circular models to shape the future of childrenswear
  • Sustainability and inclusive design to drive growth
COMPETITIVE LANDSCAPE
  • Top brands maintain lead with quality and strategic expansion
  • Opportunities emerge for businesses focusing on sustainability
CHANNELS
  • Retail offline remains dominant despite e-commerce growth
  • Resale and rental models gain traction among parents
  • CHART 4 Swaplanet Continues to Scale
PRODUCTS
  • Sustainable initiatives drive product innovation
  • Kids Fair Collection sets a precedent for sustainable practices
  • CHART 5 Kids Fair Collection Continues to Push Social Change
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Analyst Insight
  • CHART 8 Mat Fashion Continues to Carve Out Space in Turbulent Sector
  • CHART 9 Kappa Greece - Engaging Gen?Z Through Culture, Music and Street Style
  • CHART 10 Ancient Greek Sandals × One&Only Kéa Island
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Greece 2025
  • CHART 13 Key Insights on Consumers in Greece 2025
  • CHART 14 Consumer Landscape in Greece 2025
APPAREL AND FOOTWEAR IN GREECE
EXECUTIVE SUMMARY
  • Modest current value growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Mat Fashion navigates market polarisation with niche positioning
  • Kappa Greece engages Gen Z through culture and street style
  • Ancient Greek Sandals capitalises on travel and tourism boom
WHAT’S NEXT?
  • Consumers drive growth through online channels and sustainability
  • Apparel remains largest category with stable growth prospects
  • Niche segments drive growth through diversification and circularity
COMPETITIVE LANDSCAPE
  • Leading brands maintain strength in a fragmented market
  • No significant mergers or new product launches expected
CHANNELS
  • Retail offline remains dominant despite e-commerce growth
  • Retail e-commerce drives growth with immersive experiences
  • Experience and technology shaping the retail environment
PRODUCTS
  • Targeting tourism boom
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources