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Gum in Georgia

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    Report

  • 16 Pages
  • July 2025
  • Region: Georgia
  • Euromonitor International
  • ID: 2019932
Gum continued to grow in Georgia in 2025, albeit at a slower pace compared to 2024. As in the broader confectionery market, discounts remained a key driver of sales in the year. The Dirol brand continued to lead this, setting the tone for pricing and promotional activity. Innovations - such as the introduction of gum in jars - also contributed to category growth, helping to sustain consumer interest and expand usage occasions.

The Gum in Georgia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Gum market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strategic promotions and innovations drive growth in 2025
  • Significant expansion of Perfetti Van Melle following acquisition of Mondelez International’s gum business
  • Convenience stores benefit from impulse-driven nature of gum
PROSPECTS AND OPPORTUNITIES
  • Slowed growth anticipated
  • Strong market concentration
  • Exotic and fruit flavours to attract younger consumers
CATEGORY DATA
  • Table 1 Sales of Gum by Category: Volume 2020-2025
  • Table 2 Sales of Gum by Category: Value 2020-2025
  • Table 3 Sales of Gum by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Gum by Category: % Value Growth 2020-2025
  • Table 5 Sales of Gum by Flavour: Rankings 2020-2025
  • Table 6 NBO Company Shares of Gum: % Value 2021-2025
  • Table 7 LBN Brand Shares of Gum: % Value 2022-2025
  • Table 8 Distribution of Gum by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Gum by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Gum by Category: Value 2025-2030
  • Table 11 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Gum by Category: % Value Growth 2025-2030
SNACKS IN GEORGIA
EXECUTIVE SUMMARY
  • Snacks in 2025: The big picture
  • Key trends in 2025
  • Competitive Landscape
  • Channel developments
  • What next for snacks?
MARKET DATA
  • Table 13 Sales of Snacks by Category: Volume 2020-2025
  • Table 14 Sales of Snacks by Category: Value 2020-2025
  • Table 15 Sales of Snacks by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Snacks by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Snacks: % Value 2021-2025
  • Table 18 LBN Brand Shares of Snacks: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Snacks by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Snacks by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Snacks by Category: Value 2025-2030
  • Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources