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Pilates & Yoga Studios in the US - Industry Market Research Report

  • ID: 2052812
  • Report
  • Region: United States
  • 31 pages
  • IBISWorld
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Upward facing dog: Increased participation and emphasized health merits will boost industry demand

Pilates & Yoga Studios

The Pilates and Yoga Studios industry has benefited from the burgeoning number of individuals that participate in yoga. Over the five years to 2018, industry revenue is expected to grow. Pilates participation rates have remained somewhat stagnant over the past five years, however, this trend has not offset robust yoga participation rates, which have bolstered industry revenue during the period. The industry has grappled with mounting external competition. For example, to attract budget-conscious consumers, many health and fitness clubs, which may also offer yoga and Pilates classes, have slashed their membership rates and offered monthly memberships. Furthermore, some yoga-centered websites have inundated the market with on-demand yoga services. Nevertheless, many consumers still preferred to attend classes offered by Pilates and yoga studios, due to their interactive, community-based nature. Over the five years to 2023, industry revenue is forecast to continue growing, albeit at a slower rate. Many yoga studios will emphasize the health merits of yoga to attract the burgeoning elderly population, but the market will become more saturated. Also, some regulations, namely the proliferation of fitness taxes, may hinder consumer demand for Pilates and yoga memberships.

This industry comprises facilities that offer Pilates and yoga instruction to individuals or groups. Pilates is a body conditioning routine used to build strength and flexibility, while yoga is a physical and spiritual practice focused on breath control, flexibility and strength. This industry does not include Pilates and yoga classes taught at gyms or other health club centers.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

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ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY
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