Summary
Media in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
Scope
Reasons to buy
Media in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The European media industry had total revenues of $274.5bn in 2018, representing a compound annual growth rate (CAGR) of 1.3% between 2014 and 2018.
- The advertising segment was the industry's most lucrative in 2018, with total revenues of $116.2bn, equivalent to 42.3% of the industry's overall value.
- The online migration of media consumers is due to increased smartphone and social media usage, which has drawn advertising spend to digital channels.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Europe
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Europe
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Europe media market with five year forecasts
Reasons to buy
- What was the size of the Europe media market by value in 2018?
- What will be the size of the Europe media market in 2023?
- What factors are affecting the strength of competition in the Europe media market?
- How has the market performed over the last five years?
- What are the main segments that make up Europe's media market?
Table of Contents
1 Executive Summary
2 Market Overview
3 Market Data
4 Market Segmentation
5 Market Outlook
6 Five Forces Analysis
7 Competitive Landscape
8 Company Profiles
9 Macroeconomic Indicators
10 Appendix
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- WPP plc
- Sky plc
- Bertelsmann SE & Co. KGaA
- Pearson plc
- The Walt Disney Company
- AT&T Inc
- Omnicom Group, Inc.