Online Event Ticket Sales in the US - Industry Research Report

Front Row: Industry Players Will Increasingly Add Customization and Personalization to Target Fans' Tastes

Online event ticket sales have experienced revenue growth amid a shift from physical tickets and at-home printing to digitized mobile ticketing for the majority of the current period. Growth in the percentage of services conducted online, particularly among younger demographic groups that typically favor live performances and music festivals, has given the industry a boost. Disposable income has grown alongside the music industry's shift toward live performance. In 2020, the COVID-19 pandemic generated an estimated 44.5% revenue decline during the year alone, representing a disruption for online event ticket sales companies across the United States. Industry revenue has been falling at a CAGR of 10.2% over the past five years, and is expected to reach $8.1 billion in 2023. Though the industry's resiliency has not erased all losses, the easing of COVID-19 restrictions enabled operators to capitalize on pent-up demand for live events, which has ultimately led to industry revenue rising an estimated 1.5% in 2023.

This industry consists of online retailers that sell tickets to live events. Ticketed events include concerts, sporting events, live theater, fairs and festivals. This industry also includes online ticket resellers. However, the industry does not include sales of tickets at brick-and-mortar locations.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.