Spirits in Italy

Spirits suffered a sharp decline in sales in both off- and on-trade volume terms in 2023, which was mostly due to price rises and the financial pressures being faced by locals due to an increase in the cost of living. Although sales of spirits declined slightly in total volume terms in 2024 the category’s performance was more stable with sales even reporting modest growth in on-trade volume terms. Spirits nonetheless saw polarised performances across the different categories in 2024.

The Spirits in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Non Alcoholic Spirits, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.