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Procter & Gamble in Home Care (World)

  • ID: 2118763
  • Company Profile
  • October 2019
  • Region: Global
  • 51 pages
  • Euromonitor International
  • Procter & Gamble Co.
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This briefing explores Procter & Gamble’s performance in the global market for home care, discussing its strategic direction, as well as future growth areas within the categories it operates in. Its business witnessed growth over the review period, most distinct in its domestic market, the US. In 2019, the company underwent a restructuring of its business. Another section discusses the company’s sustainability efforts, as well as its growing investment into alternative business models.

The Procter & Gamble in Home Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Home Care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Procter & Gamble in Home Care (World)
Scope of the Report
State of Play
Exposure to Future Growth
Competitive Positioning
Laundry Care
Surface Care
Air Care
Key Findings
Note: Product cover images may vary from those shown