+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Jeans in Australia

  • PDF Icon

    Report

  • 24 Pages
  • December 2025
  • Region: Australia
  • Euromonitor International
  • ID: 2132207
Jeans in Australia demonstrated resilience in 2025, with 2% growth in retail volume terms to reach 25.3 million units and a 3% increase in retail value sales to AUD2.1 billion, indicating a cautious consumer spending environment. Despite economic volatility and supply chain disruptions, local manufacturing and sustainability trends drove sales for brands like Nobody.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Jeans market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Jeans in Australia: Navigating growth and sustainability
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Despite improving disposable incomes, consumers of jeans remain cautious
  • Standard jeans is largest value segment but economy jeans is most dynamic
  • Local manufacturing mitigates global supply chain issues for Australian denim brand
  • CHART 2 Nobody Focuses on Domestic Manufacturing to Drive Sales
WHAT’S NEXT?
  • Sustainability to drive future sales, driven by younger Australians
  • CHART 3 Analyst Insight
  • Economy jeans to lead growth and remain the most popular value segment
  • Technological innovation and domestic manufacturing to shape future
COMPETITIVE LANDSCAPE
  • Leading brands maintain share through innovation and sustainability
  • Sustainable product launches drive innovation and growth
CHANNELS
  • E-commerce and specialists continue to drive distribution
  • Emerging retail concepts to shape future sales
  • AI and tech innovation can help reshape retail channels
  • CHART 4 AFC and Epson Australia Develop First AI-Driven Smart Factory
PRODUCTS
  • Sustainable innovation drives Outland Denim's success
  • CHART 5 Outland Denim Leader in Ethical and Eco-Conscious Denim
COUNTRY REPORTS DISCLAIMER
  • CHART 6 Key Trends 2025
  • CHART 7 Jeanswest Closes All 90 Stores in 2025
  • CHART 8 Analyst Insight
  • CHART 9 THE ICONIC Introduces AI-Powered Virtual Try-On
  • CHART 10 Samsara Partners with lululemon to Launch Enzymatically Recycled Performance Apparel
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Australia 2025
  • CHART 13 Key Insights on Consumers in Australia 2025
  • CHART 14 Consumer Landscape in Australia 2025
APPAREL AND FOOTWEAR IN AUSTRALIA
EXECUTIVE SUMMARY
  • Modest growth amidst economic pressures and shifting consumer values
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Market polarisation drives value sales growth in Australia
  • Jeanswest closes stores as mid-priced brands struggle
  • Sustainability and technology drive industry forward
WHAT’S NEXT?
  • Consumers to drive polarisation and sustainability in apparel and footwear
  • Sportswear to remain dynamic performer, driven by functionality and sustainability
COMPETITIVE LANDSCAPE
  • Nike and adidas lead through innovation and brand equity
  • Emergence of niche brands adapting to specific consumer segments
  • Australian Fashion Council invests in innovative partnership with Epson
CHANNELS
  • Retail e-commerce leads distribution as consumers seek convenience
  • AI-driven innovations elevate online shopping experience
PRODUCTS
  • Sustainability and inclusivity drive product innovation
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources