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Jeans in India

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    Report

  • 25 Pages
  • February 2024
  • Region: India
  • Euromonitor International
  • ID: 2137061
Premium men’s jeans, and particularly premium women’s jeans, experienced robust value growth in 2023. The surge in demand can be attributed to a shift in consumer preference towards investing in high-quality jeans that offer durability and longevity. Consumers are inclined to view the purchase of premium jeans as an investment, avoiding the need for frequent replacement.

The Jeans in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Jeans market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

JEANS IN INDIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Jeans in India records robust double-digit growth, driven by premium jeans
  • Established brands maintain their leading positions in jeans
  • D2C brands are collaborating with influencers to target a younger cohort
PROSPECTS AND OPPORTUNITIES
  • Rise in athleisurewear might pose a threat to jeans in the forecast period
  • Jeans to face polarisation in India in the forecast period
  • Expansion beyond tier 1 cities will continue
CATEGORY DATA
  • Table 1 Sales of Jeans by Category: Volume 2018-2023
  • Table 2 Sales of Jeans by Category: Value 2018-2023
  • Table 3 Sales of Jeans by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Jeans by Category: % Value Growth 2018-2023
  • Table 5 Sales of Men’s Jeans by Category: Volume 2018-2023
  • Table 6 Sales of Men’s Jeans by Category: Value 2018-2023
  • Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
  • Table 8 Sales of Men’s Jeans by Category: % Value Growth 2018-2023
  • Table 9 Sales of Women’s Jeans by Category: Volume 2018-2023
  • Table 10 Sales of Women’s Jeans by Category: Value 2018-2023
  • Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
  • Table 12 Sales of Women’s Jeans by Category: % Value Growth 2018-2023
  • Table 13 NBO Company Shares of Jeans: % Value 2019-2023
  • Table 14 LBN Brand Shares of Jeans: % Value 2020-2023
  • Table 15 Forecast Sales of Jeans by Category: Volume 2023-2028
  • Table 16 Forecast Sales of Jeans by Category: Value 2023-2028
  • Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
  • Table 18 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
  • Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028
  • Table 20 Forecast Sales of Men’s Jeans by Category: Value 2023-2028
  • Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028
  • Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028
  • Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028
  • Table 24 Forecast Sales of Women’s Jeans by Category: Value 2023-2028
  • Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028
  • Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028
APPAREL AND FOOTWEAR IN INDIA
EXECUTIVE SUMMARY
  • Apparel and footwear in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 27 Sales of Apparel and Footwear by Category: Volume 2018-2023
  • Table 28 Sales of Apparel and Footwear by Category: Value 2018-2023
  • Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
  • Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
  • Table 31 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
  • Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
  • Table 33 Distribution of Apparel and Footwear by Format: % Value 2018-2023
  • Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2023
  • Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
  • Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
  • Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
  • Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources