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Homewares in Romania

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    Report

  • 19 Pages
  • May 2023
  • Region: Romania
  • Euromonitor International
  • ID: 2145436
While homewares registered double-digit current value growth, constant value sales fell slightly. Double-digit inflation, caused by the energy crisis stemming from the war in Ukraine, dampened constant value sales. Supply disruptions also led to price rises. In addition, with pandemic restrictions lifted in 2022, consumers resumed their out-of-home lifestyles, and as a result cooked and ate less at home, which also negatively impacted demand for homewares.

The analyst's Homewares in Romania report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2027 illustrate how market demand is expected to evolve in the medium-term

Product Coverage:
Dining, Kitchen.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Homewares market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOMEWARES IN ROMANIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Full reopening of society reduces demand for homewares
  • Ikea continues to lead in homewares
  • Health concerns driving innovation in homewares
PROSPECTS AND OPPORTUNITIES
  • Continued growth in e-commerce over forecast period
  • Premiumisation to define homewares over forecast period
CATEGORY DATA
  • Table 1 Sales of Homewares by Category: Value 2017-2022
  • Table 2 Sales of Homewares by Category: % Value Growth 2017-2022
  • Table 3 Sales of Homewares by Material: % Value 2017-2022
  • Table 4 NBO Company Shares of Homewares: % Value 2018-2022
  • Table 5 LBN Brand Shares of Homewares: % Value 2019-2022
  • Table 6 Distribution of Homewares by Format: % Value 2017-2022
  • Table 7 Forecast Sales of Homewares by Category: Value 2022-2027
  • Table 8 Forecast Sales of Homewares by Category: % Value Growth 2022-2027
HOME AND GARDEN IN ROMANIA
EXECUTIVE SUMMARY
  • Home and garden in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 9 Sales of Home and Garden by Category: Value 2017-2022
  • Table 10 Sales of Home and Garden by Category: % Value Growth 2017-2022
  • Table 11 NBO Company Shares of Home and Garden: % Value 2018-2022
  • Table 12 LBN Brand Shares of Home and Garden: % Value 2019-2022
  • Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
  • Table 14 Distribution of Home and Garden by Format: % Value 2017-2022
  • Table 15 Distribution of Home and Garden by Format and Category: % Value 2022
  • Table 16 Forecast Sales of Home and Garden by Category: Value 2022-2027
  • Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources